AppExchange , Salesforce.com 's wildly successful and much-imitated applications marketplace, offers over 700 different software products. The quality of these programs runs the gamut from "poor" to "OK" to "outstanding." Here are AppExchange's 20 most useful apps, covering a variety of fields and tasks:
Salesforce for Google AdWords
Pricing: Included with all Salesforce Editions
Salesforce for Google AdWords allows online marketers to track the effectiveness of Google advertising campaigns and Web site lead-generation activity.
A+ Lead Finder by NextMark
A+ Lead Finder aims to help users choose the best lists and manage lead generation campaigns. More than 50,000 lists are available from the publisher.
DataSynch: QuickBooks Edition
Publisher: Pervasive Software
Pricing: Starting at $75 per month ($900 per year) for up to 10 Salesforce users. There's also a $495 setup fee.
DataSynch is a service for synchronizing information between Salesforce and QuickBooks. The service is designed to ensure that customer, product and order information is automatically synchronized. The product promises to eliminate the time delays and errors caused by duplicate data entries or by incomplete information about customer, product and service status.
Sales Activity Dashboard
This dashboard lets business owners and managers analyze sales rep activity rates and compare sales types against opportunities.
Pricing: Pricing starts at $49 per user. Corporate discounts available. Free trial available.
SalesGenius lets users qualify prospects by sending trackable "Genius" emails, without any programming or IT involvement. The Genius Tracker alerts users instantly to prospect Web site visits and links to page-by-page replays of each visit.
Pricing: Jigsaw offers individual subscription services starting as low as $25 per month.
Jigsaw is an online directory of business contact and company information that is built, maintained and accessed by a global community of more than 300,000 members. Jigsaw aims to provide low-cost, easy access to high-value business information that can be used to identify key decision makers and other individuals for purposes such as sales, marketing, recruiting and customer service.
Sales KPI Dashboard 1.0
This dashboard contains graphs to help owners and managers determine the efficiency of their business. The different components aggregate relevant sales' key performance figures and help sales managers take corrective actions where appropriate.
Pricing: $25 per user per month for full users. Pricing for read-only users starts at $15 per user per month and is reduced further by volume. Discounted enterprise pricing is available. A free 30-day trail is available. If needed, extra file storage is available at $10 per GB per month.
ShareNow provides a large, shared and scalable library for sales and marketing materials. Users can share documents with marketing, sales reps, partners or prospects from within Salesforce. Documents may also be passed through an approval process.
MapQuest for AppExchange 1.0
MapQuest's integration with Salesforce creates an easy way to map contacts, providing a useful planning tool. The software offers a map display, rollovers and proximity searches, all of which should help users locate contacts and plan meetings efficiently.
Lead and Opportunity Management Dashboards
This product lets users install lead-tracking opportunity-management dashboards instantly within a Salesforce.com account. The dashboards use standard Salesforce fields and objects, so there's no need for configuration.
Service & Support Dashboards
The lifeblood of every call center is the metrics it uses to measure performance. Different call centers rely on different metrics, but all agree it's important that reports and dashboards are configured to monitor performance.
Pricing: $50 per user per month
Salesforce Mobile gives field sales reps wireless access to live data.
Mobile Field Scheduler
Pricing: From $400 per month per company.
Mobile Field Scheduler (MFS) is an on-demand scheduling tool for mobile field forces. The product allows users to manage teams of field service agents and their schedules via a single interactive console.
Publisher: SamePage Solutions
Pricing: $14.95 per user, per month. A free trial is available.
Expensewire is designed to help Salesforce users automate travel expense reports. Administrators can build and enforce spending rules, eliminate mistakes, speed up the reimbursement process and get control over T&E.
Auto vCard 1.2
This application allows a user to auto-create a vCard file for the import of lead or contact information into the PIM of his or her choice. The product supports Microsoft Outlook, Palm Desktop and other PIMs.
Publisher: Team and Concepts Ltd.
Pricing: $5 per user per month. Thirty-day free trial is available.
EditGrid is an online spreadsheet that supports real-time sharing and collaboration. EditGrid's integration with Salesforce allows users to open all Salesforce reports as spreadsheets.
Employee Manager 2.0
This product allows small businesses to manage their most important asset — staff. It keeps track of employee information, salary history, benefit information, unpaid time off and other relevant information.
Publisher: Mindflash Technologies
Pricing: Starting at $150 per month for up to 25 seats.
Mindflash is a an on-demand online training system that enables businesses to quickly and easily build a new online learning program or grow an existing program.
OnPoint Direct Response
Publisher: K/P Corp.
Pricing: Organizationwide license at $595 per quarter or $1,995 per year. Thirty-day free trial is available. Special pricing is available for non-profit organizations.
Create and deploy Web microsites or landing pages for event registration, satisfaction surveys and other activities to facilitate interaction with clients or prospects. The program's integrated marketing services include print, direct mail and fulfillment.
From reviewing press releases to booking speaking engagements and tracking media hits, PR Manager for AppExchange enables companies to manage their corporate communications processes and evaluate the results they achieve.
This on-demand webinar looks at what best-in-class companies are doing in terms of sales enablement to ensure that the buyer’s journey through the sales operations process is efficient and more satisfying for the buyer, so that the seller can in turn close deals more often and more efficiently. Download the on-demand webinar to learn how you can help your sales operations function perform more effectively in 2013 and beyond. more
Today, people communicate for work anywhere, anytime, and on any device. Even with undeniable business behavior changes, the vast majority of companies haven’t optimized their communications infrastructure for mobile workforces or BYOD. Join this webinar on June 20, 2013 at 1:00 PM Pacific Daylight Time to get ahead of the pack and learn the benefits of a cloud communications solution that supports the new world of work. more
This white paper from ClickSoftware will take a brief look at current trends and the real business benefits behind adopting a software solution for the automation and management of the mobile workforce. more
On-Demand Webinar Join us for this no-cost web event where you’ll get an extensive look at how companies can take advantage of the mobile revolution to deliver improved and expanded service experiences for their customers, both inside and outside the contact center. more