3 Simple Social Media Marketing Rules

Updated: November 15, 2010

1) Whatever platform you use - consistency is key.

People follow your business because they generally want to know what's new with your business and to see what (if any) special offers you have.

If you only post sporadically, you're not giving anyone any real reason to follow you, and the ones that do follow you might lose interest and not check-in as often as you would like.

The key is to keep up with whatever you use by posting at least a couple of times a week. Posting special promotions, answering questions, and addressing concerns are great things to do that will keep your audience interested.

Posting regularly also helps attract new followers and can also give your website an SEO boost. This is especially important now that Google and others are looking at "social media buzz" as one of its factors when determining page rank .

It's also important to strike a balance with your consistency. Posting every five minutes is as good as spam to your followers no matter how important you think the message is. Post every five months and it's not even worth getting into social media at the moment if you can only spare that amount of time.

2) Don't shy away from criticism

People don't like bad news or being told that they suck.

However, these comments from your followers can actually help your bottom line depending on how you respond to them.

If you delete negative comments from your Facebook/Twitter page or worse, block followers from posting on your wall, it can tell your followers that you really don't care, and/or that you are trying to hide from them (and their criticism).

No company is perfect. But the best ones acknowledge the criticism and use it to improve their services and products. If you attack the criticism head on, in a public setting, you can really win brownie points with customers and future customers who will see the initial complaint and how you handled it (especially if you handled it in a positive way).

You will always have people who think you're horrible no matter what, however, I believe that if you react quickly and address negativity; it will only help your reputation in the long run.

3) Use Social Media to create dialog, not just push your message.

Some of the best interaction and traffic on social media sites comes from involving followers in a discussion. Users will keep coming back if they feel that they are part of the business and if the business appreciates and/or seeks out their opinion.

Questions of the week, topic forums, and jumping in on a discussion that followers may start are great ways to increase your fans interest and attract new friends/followers.

Featured Research
  • Eight Ways You Should Be Using Contact Center Reporting

    Every day, your contact center collects critical data that can be used to drive strategic improvements to your efforts in the future. But that data is meaningless if you don’t know how to access and analyze it. The key to do doing both is using reporting features. By understanding how to use reporting tools, you will gain much greater insight from the data you are collecting. more

  • Is Your Phone System Stealing Profits?

    Having the wrong phone system can dramatically cut into your profits. Despite this, many businesses just sign up for a plan or platform that seems ‘good enough’. If you haven’t carefully considered your options and the included features, there’s a very good chance that you are leaving money on the table in some way. more

  • Best Video Conferencing Features for Business

    Most businesses are currently underutilizing their video conferencing software because they aren’t aware of the different ways it can be used. Understanding the different features of video conferencing software can be critical to getting the most out of your investment. These features often vary from one option to the next as well, so it's important to do your homework before choosing a specific service. more

  • Phone System Technology Showdown

    VoIP and IP telephony are often misconstrued as being the same type of phone system, but the truth is they operate on different technology and deployment methods. This guide will explain the differences between VoIP and IP, go into the pros and cons of both VoIP and IP-PBX, and give insight into which type of phone system will benefit your business the most. more

  • 8 Ways the Cloud is Changing ERP for the Better

    What if there was a tool available that allowed for you to save up to a quarter of your operational costs? Studies have shown that Enterprise Resource Planning (ERP) solutions enable businesses to access accurate, real-time information about daily operations which allow for the reduction of operational costs of up to 23% and administrative costs of up to 22%. more