Staying in touch with your customers is as easy as inviting, introducing and sharing interests.
Invite your customers to events you are attending or holding. Look at your address book and choose four events each year to invite your customers to. An invitation makes people feel special and offers a great reminder of your brand to your customers.
Introduce people to each other who would never have met naturally. Invite 3-5 people to join you for coffee each week. Look for something in common and make introductions. An introduction can add value to their lives and it reminds your customers of you.
Send articles, links, or book ideas to your customers. Seek out books or articles that you think they might be interested. This step requires that you know something about your customers. These interests can point back to your industry, but it's not necessary. The re-connection with you is often enough of a touch to keep your customers thinking about you.
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