Staying in touch with your customers is as easy as inviting, introducing and sharing interests.
Invite your customers to events you are attending or holding. Look at your address book and choose four events each year to invite your customers to. An invitation makes people feel special and offers a great reminder of your brand to your customers.
Introduce people to each other who would never have met naturally. Invite 3-5 people to join you for coffee each week. Look for something in common and make introductions. An introduction can add value to their lives and it reminds your customers of you.
Send articles, links, or book ideas to your customers. Seek out books or articles that you think they might be interested. This step requires that you know something about your customers. These interests can point back to your industry, but it's not necessary. The re-connection with you is often enough of a touch to keep your customers thinking about you.
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The holiday season is filled with frenzy and excitement for businesses and consumers alike. Consumers prepare gift lists, compare brands and prices, and begin shopping with a vigor that is not present most other times of the year. For many businesses, the holiday season accounts for a large profit bump at the end of each year, and companies strive to exceed their goals and keep customers happy during this rush late in the year. more
There are a lot of possible reasons you might want to switch to a new phone system. The old one might cost too much or be too troublesome to operate and maintain. It might not be flexible enough. It might not be reliable enough. Or it just might not have the kinds of features and capabilities that you need in today’s competitive business climate. more