30 Business Performance Indicators You Can (and Should) Measure

Updated: July 29, 2010

Here is a list of just some of the more mainstream indicators.

Sales

1. Bookings
2. Number of orders
3. Sales qualified leads

Finance

4. Revenues
5. Expenses
6. Profits
7. Operating margin

Technical Support

8. Number of support calls
9. Resolved Cases
10. Average waiting time

Manufacturing

11. Number of units manufactured
12. Manufacturing times
13. Number of defects

Fulfillment

14. Number of days to ship
15. Inventory levels
16. Return rates

Marketing

17. Marketing funnel: for example - Inquires -> Marketing qualified leads -> Sales qualified leads -> Opportunity Pipeline
18. Customer demographics
19. % Revenue sourced by marketing
20. Referrals
21. Social media mentions

Human resources

22. Employee satisfaction
23. Employee turnover

Information Technology

24. Network downtime
25. Fixed application bugs

Web Services

26. Number of visitors
27. Click through rate
28. Conversion rate (e.g. number of product registrations)
29. Average time per visit
30. Bounce rate

Featured Research
  • Are You Using These 5 VoIP Features?

    In large part, the success of your business depends on the strength and reliability of your team’s many communication networks—this includes your Voice over Internet Protocol system (VoIP). more

  • Video Conferencing Best Practices

    Video conferencing is quickly becoming one of the most important communication channels for both small and big businesses. As more businesses turn to this technology, expectations about the experience are also rising. It’s not enough to just offer video conferencing as a communication method. You also need to meet minimum audio and visual standards, and there’s even proper etiquette to consider. more

  • 10 Contact Center Myths Busted

    For most forward-thinking companies, the use of contact center software is on the rise. That said, in spite of contact center software’s sudden rise in popularity, a number of myths have begun to take shape. more

  • Go Mobile and Increase Employee Productivity

    The Bring Your Own Device (BYOD) and Voice over Internet Protocol (VoIP) tech trends now allow people to work whenever, wherever, and however they want—mobility makes it happen. more

  • [Infographic] How to Select a Phone System in 10 Steps

    Choosing the perfect phone system for your business is no small task …. Depending on the size of your company, the industry in which you work, and the specific needs your phone system will be required to meet, any number of solutions could get the job done. more