30 Business Performance Indicators You Can (and Should) Measure

Updated: July 29, 2010

Here is a list of just some of the more mainstream indicators.


1. Bookings
2. Number of orders
3. Sales qualified leads


4. Revenues
5. Expenses
6. Profits
7. Operating margin

Technical Support

8. Number of support calls
9. Resolved Cases
10. Average waiting time


11. Number of units manufactured
12. Manufacturing times
13. Number of defects


14. Number of days to ship
15. Inventory levels
16. Return rates


17. Marketing funnel: for example - Inquires -> Marketing qualified leads -> Sales qualified leads -> Opportunity Pipeline
18. Customer demographics
19. % Revenue sourced by marketing
20. Referrals
21. Social media mentions

Human resources

22. Employee satisfaction
23. Employee turnover

Information Technology

24. Network downtime
25. Fixed application bugs

Web Services

26. Number of visitors
27. Click through rate
28. Conversion rate (e.g. number of product registrations)
29. Average time per visit
30. Bounce rate

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