4 Frameworks to Consider When Building a Business Plan

Updated: May 20, 2010

1. The Market Model - Business/Financial performance is modeled on the number of markets a business is able to support and grow over a period of time.

Key assumptions in this framework include: what's the market size? How many competitors exist in a given market? What does the business believe s its attainable market share? How can the business acquire/fulfill/grow that share

2. Supply / Demand - Depending on what I can produce (supply) how many customers of a given size are need to support (demand)

Key assumptions of this framework include: How many customers exist in a given market? How big are they? How can the business acquire/fulfill/grow the customer base by customer size? How long will it take me do so?

3. Sales planning - Business/Financial performance is based on the scalability of the sales force.

Key assumptions in this framework include: What is the appropriate hiring rate for sales people? How quickly will they achieve certain sales milestones? What's the appropriate incentive based comp structure? Do accounts differ by client size/industry? What turnover should I expect?

4. Acquisition planning - Business/Financial performance is based on the ability "buy" your way into markets

Key assumptions in this framework include: Markets dynamics: are there many small players or a few dominant? Does the business model permit economies of scale? Typical or a typical acquisition deal structures?

Featured Research
  • Video Conferencing Goes to Court

    Think technology can’t be utilized in the courtroom? Think again. Video Conferencing within the court system can be extremely cost-effective, efficient, and time-saving. Courtrooms can benefit greatly by video conferencing in expert testimonies, translators, witness testimonies, and much more. more

  • Can Gamification Improve Contact Center Performance

    We have all heard the phrase "all work and no play". Well, would you believe us if we were to tell you that by implementing gamification you can INCREASE contact center engagement, morale, and overall performance? Spoiler alert: 89% of contact center employees believe that a point system within their contact center would boost their engagement! more

  • [Infographic] 8 Common Pain Points UC Eliminates

    Every company has moments of frustration, it is when these moments become extended periods of inefficiency, or pain points, where we start to see loss in productivity and employee morale. What truly sets a successful business apart from those of its competitors, is how they take these pain points and use them as opportunities to improve upon procedures and systems to eliminate pain points and move beyond what was the status quo. more

  • Go VoIP and Go Green

    You may be looking to switch to VoIP because of the cost benefits that it will bring your company, but did you know that it is also FAR BETTER than traditional phone systems for the environment as well? With environmental impact being at the forefront of both consumer and business minds, it is essential that business decisions are made now based on economic AND ecological impact. more

  • 10 Steps for Creating an Accurate Call Center Forecast

    While other customer service channels are gaining traction, phone support is still one of the most HEAVILY used customer service communication methods. Now what does this mean for YOUR business? We answer that question and more in our latest paper which discusses the importance of knowing call volumes, peak call times, and industry trends so YOU can accurately staff your call center to handle all your clients demands. more