Link buying can be helpful if you own an e-commerce site and is in a hurry to raise its search ranking. Links that were given freely a few years ago might require payment today. Many people believe that its unethical to buy links, and search engines certainly devalue such effort when they identify them. Who can blame them anyway. To Google or Bing, you should be putting your budget in adwords advertising instead of prospering other people.
Anyway, there are various issues that you have to consider before you burn your hard earned budget in buying links.
1. Beware of websites from link farms.
This is suicidal, what's more if you have to pay for it. How can you tell which of these sites are money worth and legitimate source of links? Which are link farms or shammy websites trying to fool Google and gang? Identification has never been easy but there are some tell tale signs to spot the spammer
a. The site appears to have many links to sites that do not seem valuable, what's more if those links look like advertisements.
b. If you own an e-commerce site, try to identify if any of the company listed sounds familiar to you. If not, run!
c. Check the page rank of the potential / suspicious site. A site with a very low page rank may spell disaster. Anyway, if we are prepared to pay for links, why settle for less? Go for those with at least a PR 4.
d. Your list of potential partners may have links that seem irrelevant to its topic. Can you identify a central theme in the blog or website? For example, slash off a site with links to pharmaceutical, banking, photography all sitting side by side.
e. Check the IP address of the list of links you have identified. We don't want two or more sites coming from the same IP address. In-breeding is unhealthy.
If after going through your directory and all the above tell tale signs don't show up, well yes, go ahead and ask for quotation.
Read more at How To Buy Links
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