The benefits of customer retention are many; here are my top five:
Annuity revenue: Over time satisfied customers will contribute more to the bottom line. In my line of work,
Reference library: Customers love to brag about success and are often more than willing to refer you to others you might need your help. when is the last time a new customer provided you a referral?
Customer service: after all, is anything any more important?
Identify add on and growth opportunities because you are more famiiar with their business.
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