5 Reasons Customer Retention is More Important than Customer Acquisition

Updated: January 01, 2012

The benefits of customer retention are many; here are my top five:

Annuity revenue: Over time satisfied customers will contribute more to the bottom line. In my line of work,

Reduce attrition:

Reference library: Customers love to brag about success and are often more than willing to refer you to others you might need your help. when is the last time a new customer provided you a referral?

Customer service: after all, is anything any more important?

Identify add on and growth opportunities because you are more famiiar with their business.

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