5 Reasons Customer Retention is More Important than Customer Acquisition

Updated: January 01, 2012

The benefits of customer retention are many; here are my top five:

Annuity revenue: Over time satisfied customers will contribute more to the bottom line. In my line of work,

Reduce attrition:

Reference library: Customers love to brag about success and are often more than willing to refer you to others you might need your help. when is the last time a new customer provided you a referral?

Customer service: after all, is anything any more important?

Identify add on and growth opportunities because you are more famiiar with their business.

Featured Research
  • 2017 Contact Center Software Trends

    Did you know that, according to Forbes, 86 percent of customers will pay more for a better customer experience? Customer satisfaction is always a worthy business pursuit, but to identify customer preferences and exceed expectations, you must keep pace with innovations in the technology your customers are using. more

  • How to Select Contact Center Software in 9 Steps

    Your choice of contact center software will affect the future success of your business. Don’t leave this important decision to chance. This guide provides nine actionable steps for the selection process. more

  • [Infographic] 15 Questions to Ask When Selecting a VoIP Provider

    Deciding which phone system is right for your business can be difficult. With our VoIP technology blueprint, discover the top 15 questions you should ask VoIP vendors before you make a buying decision. more

  • 2017 Business VoIP Buyer's Guide

    In 2017, more business will transition to a VoIP phone system. If you are among them—or if you’ll be upgrading an existing VoIP system—you need to learn about the latest technologies and market trends. more

  • The Basics of Real Time Personalization

    Real-time personalization of the customer experience has been described as the holy grail of digital marketing. And the race is on. Gartner believes that by 2018, businesses that excel in personalization will outsell those that don’t by 20%. Though the benefits are clear, the path to get there is not. more