The composition and the behavior of your target market
You cannot change or impact the demographics of your target market neither can you control how they make buying decisions or how they behave with the media. You can only monitor and try to understand the effects of these characteristics upon your marketing plan.
Generally comes in two flavors: direct or very similar to your company or indirect or different from you. Either way, you need to study their behavior to determine whether they are competing based on a unique marketing mix based either on price or other elements. You also need to study your channel members or resellers to understand whether you are competing with them.
You Suppliers and Distributors
You cannot control how well they function and whether they can consistently provide you with the goods and services you need. If there are too few suppliers, you may end up being adversely impacted by their inconsistent behavior.
Federal laws are in effect to help customers deal with deceptive and unsafe business practices. At the state and local levels, the laws and their application may vary.
The way customers perceive the economy affect their spending habits. When unemployment increases, people tend to spend less on non-essentials.
The rate at which technology is introduced into society and the rate at which it changes impacts the buying behavior of consumers.
Can most definitely influence the way your company is perceived both from a product/service standpoint as well as from an image viewpoint.
Are you paying too much for your contact center software? Are you satisfied with its capabilities, or do you wish it did more? These are questions most businesses don’t take the time to think about, even though contact center software is one of the most important investments that you’ll make. With a little bit of planning, you can end up saving money and still end up with better functionality. more
Video conferencing is quickly becoming one of the most important communication channels for both small and big businesses. As more businesses turn to this technology, expectations about the experience are also rising. It’s not enough to just offer video conferencing as a communication method. You also need to meet minimum audio and visual standards, and there’s even proper etiquette to consider. more