The report also shows that for enterprises the days of mobile app exploration are drawing to a close and companies are moving, or have moved, into an acceleration phase, with an eye toward greater innovation. This year, developers and businesses expect to triple their app development efforts, and the average developer is now building for four different devices.
In addition, there is a dramatic increase in the integration of geo-location, social, and cloud connectivity services, along with increased plans to integrate advertising and in-app purchase business models.
With the growth in the market, Appcelerator and IDC have developed a "Mobile Maturity Model" to describe the three phases of mobility adoption -- exploration, acceleration, and innovation.
Last year, many respondents (44 percent) said they were in the exploration phase of their mobile strategy. A simple app or two -- typically on iPhone -- and a focus on free brand-affinity apps was standard practice. This year, 55 percent of respondents said they are now shifting into the ‘acceleration' phase.
Summary of findings
Other findings from the report:
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