The Apple Roadmap: What Steve Jobs Doesn't Want Microsoft to Figure Out

Updated: July 13, 2010

I for one was and still am a Windows PC user because it's all I've ever used for computing. I used to laugh at my sisters Mac because the mouse only had one button... how the heck am I supposed to "right-click" with one button! I vowed never to touch a Mac. That said, as much as I disliked Apple, I was willing to give this great new portable music player called the iPod a try. Given my satisfaction with the iPod, I had to give Apple's next great device a try when they reinvented the the phone. It was the best mobile device on the market. As I became accustomed to downloading music, video, apps, etc. onto my iPhone and iPod Touch, along came another game changer, the iPad. The iPad uses the same iPhone OS operating system and at the 2010 WDC conference Steve Jobs announced that they would be removing the "Phone" from the name and now the operating system would be known as iOS which would power the iPhone, the iPod Touch, the iPad and most likely any other mobile device introduced by Apple in the future. That got me to thinking, though Apple was swallowing up market share in the mobile computing category, they still trailed the the desktop and laptop market by a large share to Windows-based PCs.

That's when the light went on and I started to see the big picture... the collision between the Mac OS and iOS. Apple recently said they sold their 100-millionth mobile device (iPhone, iPod Touch, iPad) and we can safely assume that a very large percentage of these customers are Windows PC users since Microsoft still has over 90% of the desktop market. Recently, Apple has been very quiet as to their Mac OS as all the focus has been on the iPhone OS or iOS. My gut feeling tells me that we will see a major update to Mac OS X in the future that will be directly tied to iOS and the iTunes ecosystem. The future Mac OS will have a lot of the same functionality and usability as the iPhone and iPad but with desktop-class power and storage.

Featured Research
  • Is Your ERP Solution Out of Date?

    Enterprise Resource Planning (ERP) is a modern, large-scale software program designed to help businesses improve the internal flow of important corporate processes and communication. more

  • How Video Conferencing is Transforming Healthcare

    The telemedicine revolution is finally happening. Experts have been discussing the potential for patients and healthcare providers to connect remotely for years, but the market is just now moving to adopt it—in a big way. Data suggests this market will grow over 14% annually through 2020! more

  • How to Update Your Contact Center Software

    If improving customer experience is important to you (it should be), then 2017 may be a good year to reevaluate the software you use for your contact center. With customer preferences shifting, the importance of an efficient contact center has never been higher. You cannot afford to simply focus on keeping costs low. Significant competitive advantages are available to businesses who manage this area effectively. more

  • Leading the IT Revolution

    The status of technology within an organization is rapidly evolving—and so is the role of the CIO. With breakthrough capabilities enabled by new technologies, a growing shortage of available developers, and an increasingly tech-savvy business user, the role of IT—and the CIO in particular—is morphing into one of strategic advisor to the business and driver of innovation within the company. more

  • Leading the IT Revolution

    The status of technology within an organization is rapidly evolving—and so is the role of the CIO. With breakthrough capabilities enabled by new technologies, a growing shortage of available developers, and an increasingly tech-savvy business user, the role of IT—and the CIO in particular—is morphing into one of strategic advisor to the business and driver of innovation within the company. more