Are Accountants Being Threatened In Their Industry?

Updated: January 01, 2012

Accountants have been indoctrinated into a culture and like a cult, they fear change.

They look around, see what everyone else is doing to create and manage their businesses and do something similar, fearing to step out of their comfort zone.

Then again, perhaps they just don't know what to do differently.

Accountants believe that clients need them.

But how could this be when we now have ‘Accounting for Managers" courses, QuickBooks & other user friendly accounting programs.

A long time ago, I came to the realization that most small businesses and solo-entrepreneurs don't want number-crunchers.

In this case, their solution would be to get a bookkeeper and have their books audited once per year. It certainly is cheaper.

You see, accountants are educated on technical issues, preparing the financial statements, analyzing the profit and loss, balance sheet and cash flow statements...all good in preparation for getting a job in a company.

However this is not so good if you want to start your own business and make money running it. They need to know about business.

Even when you look at the articles and tips written by accountants to their clients, they talk about "accruals" and "software" and "concepts"

CLIENTS DON'T CARE!!

That's YOUR job! They don't want the details.

Clients only want 3 things:

  1. Make Money
  2. Save Money
  3. Save Time

Accountants are being threatened because they are not fulfilling this basic requirement to their clients.

They do not know how to market their business and become attractive to their clients. When I say ‘attractive', I mean you attracting your clients, clients coming to you, rather than you going out to get them.

So what do accountants do instead?

They resist embracing change and establish ‘rules' like "Accountants don't advertise".

Bah-humbug!

This makes us too reactive and subject to clients dictating our fees, because now they are in charge. We went out and worked to get that client. We didn't attract them. Sadly, we really just sit and wait for clients to walk in!

Hey, businesses don't want accountants anymore. They want those 3 things. (Know them by heart!)

Featured Research
  • Video Conferencing Goes to Court

    Think technology can’t be utilized in the courtroom? Think again. Video Conferencing within the court system can be extremely cost-effective, efficient, and time-saving. Courtrooms can benefit greatly by video conferencing in expert testimonies, translators, witness testimonies, and much more. more

  • Can Gamification Improve Contact Center Performance

    We have all heard the phrase "all work and no play". Well, would you believe us if we were to tell you that by implementing gamification you can INCREASE contact center engagement, morale, and overall performance? Spoiler alert: 89% of contact center employees believe that a point system within their contact center would boost their engagement! more

  • [Infographic] 8 Common Pain Points UC Eliminates

    Every company has moments of frustration, it is when these moments become extended periods of inefficiency, or pain points, where we start to see loss in productivity and employee morale. What truly sets a successful business apart from those of its competitors, is how they take these pain points and use them as opportunities to improve upon procedures and systems to eliminate pain points and move beyond what was the status quo. more

  • Go VoIP and Go Green

    You may be looking to switch to VoIP because of the cost benefits that it will bring your company, but did you know that it is also FAR BETTER than traditional phone systems for the environment as well? With environmental impact being at the forefront of both consumer and business minds, it is essential that business decisions are made now based on economic AND ecological impact. more

  • 10 Steps for Creating an Accurate Call Center Forecast

    While other customer service channels are gaining traction, phone support is still one of the most HEAVILY used customer service communication methods. Now what does this mean for YOUR business? We answer that question and more in our latest paper which discusses the importance of knowing call volumes, peak call times, and industry trends so YOU can accurately staff your call center to handle all your clients demands. more