Just because today's marketing industry seems destined to merge completely onto the information superhighway doesn't mean we don't get off and take the scenic route from time to time. Indeed we do, choosing rather to focus on using the web as part of our larger marketing strategy, not as a strategy in and of itself.
Sure it may seem smart to pay an accomplished graphic designer a boat-load of money to craft a sleek, innovative web site, but make sure that person spends some time designing your printed materials as well. You may think that a strong website is the most vital facet of your business, but trust me, as the world spirals ever closer to total "digitalization," the importance of putting something tangible into your customer's hands cannot be overstated. If a company or organization is known for its personal touch with its clientele, make sure that sentiment isn't lost once you turn to online marketing techniques.
My company, for example does not merely depend on our social media pages to get the word about a client out there. Most of the time, we turn to the wonderfully old-fashioned tactic of press releases. That's right. Take the time to assemble all the information you can about a given topic, then use the internet as your tool to pass that info along. After all, what sounds like it would cast a wider net? You tweeting about a new product or promotion, or a local journalist giving it some free press in their blog?
Are you paying too much for your contact center software? Are you satisfied with its capabilities, or do you wish it did more? These are questions most businesses don’t take the time to think about, even though contact center software is one of the most important investments that you’ll make. With a little bit of planning, you can end up saving money and still end up with better functionality. more
Video conferencing is quickly becoming one of the most important communication channels for both small and big businesses. As more businesses turn to this technology, expectations about the experience are also rising. It’s not enough to just offer video conferencing as a communication method. You also need to meet minimum audio and visual standards, and there’s even proper etiquette to consider. more