Just because today's marketing industry seems destined to merge completely onto the information superhighway doesn't mean we don't get off and take the scenic route from time to time. Indeed we do, choosing rather to focus on using the web as part of our larger marketing strategy, not as a strategy in and of itself.
Sure it may seem smart to pay an accomplished graphic designer a boat-load of money to craft a sleek, innovative web site, but make sure that person spends some time designing your printed materials as well. You may think that a strong website is the most vital facet of your business, but trust me, as the world spirals ever closer to total "digitalization," the importance of putting something tangible into your customer's hands cannot be overstated. If a company or organization is known for its personal touch with its clientele, make sure that sentiment isn't lost once you turn to online marketing techniques.
My company, for example does not merely depend on our social media pages to get the word about a client out there. Most of the time, we turn to the wonderfully old-fashioned tactic of press releases. That's right. Take the time to assemble all the information you can about a given topic, then use the internet as your tool to pass that info along. After all, what sounds like it would cast a wider net? You tweeting about a new product or promotion, or a local journalist giving it some free press in their blog?
Together, technology and the connective power of the internet are making drastic changes in what a typical work setting looks like today, and many companies are beginning to rely more upon a remote workforce. In fact, according to Global Workplace Analytics, “regular work-at-home, among the non-self-employed population, has grown by 105% since 2005.” more
You may think your business phone system is functional, but is it fully modern? In recent years, telecommunications technology has made major strides. A system that was perfectly serviceable ten years ago—or even five years ago—is now very out-of-date. more
Among all of the business software applications necessary for business operations, ERP is undoubtedly one of the most important. Making the wrong selection can have a disastrous impact on your accounting, manufacturing, and supply chain. With so much at stake, it is crucial to make a well-informed decision. more
Did you know that, according to Forbes, 86 percent of customers will pay more for a better customer experience? Customer satisfaction is always a worthy business pursuit, but to identify customer preferences and exceed expectations, you must keep pace with innovations in the technology your customers are using. more
This whitepaper describes why the shift from a traditional to a social intranet is imperative to staying competitive, and analyzes the costs and benefits associated with implementing one. You will also find useful KPIs to measure performance and further leverage your intranet's success, raising employee engagement and boosting your competitive advantage. more