Choose the right video advertising network

Updated: July 16, 2009

Over the past few years, the world of online video has seen a major turmoil among many advertisers. The growing recognition of user-generated online video clips and premium content has exploded. Every marketer big or small is messing up to search and look for other ways to reach a new generation of consumers. Besides this, today every advertiser is looking for a more trustworthy and innovative way to track or measure the impact of online ad campaign like-


- How many people viewed their ad?

- Did their online advertisement reached the right audience or not?

- What was the effect of ad on purchase behavior of customer?

As a result, this particular change in online web world has lead to rise in the concepts like video advertising network. Video advertising networks are those websites where advertisers can submit their video ads for a small fee in order to get those viewed by people who surf the site. The major advantage of video ad network is -it gives a focused exposure to those ads, which can help in boosting an advertiser's business to a great extent. In addition to this, any individual looking for specific types of products can also visit these sites and browse to find various ads related to those products only.

Benefits of video advertising network

Today online advertising network has become more beneficial not only for the advertisers but also for every other party associated to it. The principal advantages of posting ads in these sites are:

1. Targeted exposure - The wide networks helps in presenting the online video ads to targeted viewers who are looking for similar types of products. This simple advantage of target exposure further help advertiser in saving their money as they do no require to waste money on showing ads to people who may not be interested in the products featured in the ad. This in-directly gives a great value for money to the advertiser.

2. Huge viewer base - As video ad networks are generally visited by millions of consumers worldwide, it get extensive exposure within short duration of time. In comparison to TV channels the ad is viewed by people from all corners of the world and so is not limited to only one country or region.

Tips to find the right video advertising network

If we look at the present scenario, there are a number of video advertising networks that can help you advertise your products or services. Choosing the right video advertising network proves to be a daunting task. There is hundred of ad networks present in an online world and there can be possibility that many of them may be competing for a particular product placement. As a result, it becomes important to select the right provider which can help in achieving the advertising goals.

However, here are few guidelines or features that can help you in finding a right video advertising network-

Reach & Targeting Capabilities- Choose those video ad networks that can provide more superior targeting or advanced targeting capabilities. It must have a good collection of branded sites and ability to target, optimize and deliver ad messages to the right content, audience and maximize user engagement. It must have the ability to deliver powerful video search and video reach by working with most of the largest and highly branded online media publishers on internet.

Full Creative Service- Select video ad networks that can provide different innovative ad formats that can further attract viewers' attention and engagement. Today the user-initiated video advertisement formats are better solution that respects the viewer's site experience and are feature-rich and flexible to advertising needs. So select ad network that can provide best-of-breed ad formats.

Revenue Stream Control- Make sure the ad network you select offers a better revenue stream control. It must facilitate you the full control of the revenue stream by letting you know where and how much revenue each video ad is producing. You must be assured of getting the highest quality placements for your online video advertising dollars.

Effective Pricing Model- Look for those video advertising networks that can offer better and effective pricing models to suit your ad campaign goals and objectives, maximize media spend and further eliminate wastage of ad impressions.

Real-Time Reporting Systems-Any video ad network that provides comprehensive reporting system with actionable information for campaign optimization can be very beneficial. So make sure you select ad networks that offer robust reporting of your online ad campaign like number of clicks, conversions, reach/frequency, video completion, proprietary engagement and demographic analysis.

Certainly video advertisement networks are gaining fast popularity among businessmen and business organizations worldwide at a rapid rate and it won't be wrong to consider this platform as the future of profitable advertising.

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