CMS for small business: to have or not to have?

Updated: October 27, 2010

You definitely need CMS if…

1. …you want to simplify the process of a web content updating

It's not a secret that many sites today go without basic content updates because there are too many technical obstacles along the way. The situation when your content is ready for the site, but the site is not ready for your content is a common one. It's quite expensive to have a remote or distributed staff for small businesses, so the site is not updated because the Web authoring software is not convenient or accessible. Simple updates are too complex for non-technical persons, so the site goes without updates and of course, it influences the business. Therefore, if you'd like to avoid additional cost connected with keeping technical staff and give your customers up-to-date information on your business, Content Management System can be very helpful for you.

2. … you want to manage easily - even when you are a non-technical person

All the great things are simple! A CMS allows you, co-workers and all your non-technical personnel to make changes to the site without having to learn any special programming language. A CMS will provide intuitive means to add and edit content. Use your time and the time of your staff more productively by adding functionality through CMS rather than performing editorial changes.

3. … you want to eliminate any kind of misunderstanding with the tasks you set and the results you see

How to make sure that your co-workers understood you correctly and the content of the site will be changed exactly as you described? And how to make sure the same issue have discussed it with several people responsible for different parts of the site content? Will it be updated effectively? …Nobody knows, as this is one of the bottlenecks of small and medium business management. CMS will allow your staff to eliminate the bottlenecks associated with delivery, formatting, and editing of site's content. Managed workflow, content scheduling, archiving, and centralized control over content delivery. The authors of the content, editors, and Web administrators can all "work" on the site instead of waiting for each other.

4. … you are working in a specific industry
5. … if top positions in the Search Engine machines are important for you
6. … if you would like to know what and where is stored exactly
7. … if you would like to obtain 100% output of your web site
8. … if you have plans for future site expansion

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