The pace of change in technology and the amount of information we deal with nowadays is astounding. I have found that my ability to focus and concentrate on what someone is saying to me has diminished considerably and I am less forgiving of people who drone on and on.
This makes for challenging personal relationships with the chatty people in my life (you know who you are!). This also explains my preference to surround myself with lazy cats that ignore me and allow me to be dazzled by various distractions like reading email, chatting via IM and talking on my land line all at the same time.
But enough about me. All marketers need to realize that all of us have shorter and shorter attention spans. Frankly, we need someone to get to point and get there quickly. I asked Lorrie Thomas, Web Marketing Therapist and marketing instructor at UCSB and UCB Extension, what are some common pitfalls that companies stumble over in their marketing communications?
She offered three pointers to avoid the common pitfalls that corporations encounter when blogging:
You may think your business phone system is functional, but is it fully modern? In recent years, telecommunications technology has made major strides. A system that was perfectly serviceable ten years ago—or even five years ago—is now very out-of-date. more
Among all of the business software applications necessary for business operations, ERP is undoubtedly one of the most important. Making the wrong selection can have a disastrous impact on your accounting, manufacturing, and supply chain. With so much at stake, it is crucial to make a well-informed decision. more
Did you know that, according to Forbes, 86 percent of customers will pay more for a better customer experience? Customer satisfaction is always a worthy business pursuit, but to identify customer preferences and exceed expectations, you must keep pace with innovations in the technology your customers are using. more
Deciding which phone system is right for your business can be difficult. With our VoIP technology blueprint, discover the top 15 questions you should ask VoIP vendors before you make a buying decision. more