The pace of change in technology and the amount of information we deal with nowadays is astounding. I have found that my ability to focus and concentrate on what someone is saying to me has diminished considerably and I am less forgiving of people who drone on and on.
This makes for challenging personal relationships with the chatty people in my life (you know who you are!). This also explains my preference to surround myself with lazy cats that ignore me and allow me to be dazzled by various distractions like reading email, chatting via IM and talking on my land line all at the same time.
But enough about me. All marketers need to realize that all of us have shorter and shorter attention spans. Frankly, we need someone to get to point and get there quickly. I asked Lorrie Thomas, Web Marketing Therapist and marketing instructor at UCSB and UCB Extension, what are some common pitfalls that companies stumble over in their marketing communications?
She offered three pointers to avoid the common pitfalls that corporations encounter when blogging:
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