Having worked with small business executives and owners and their employess for the last 16 years - and this applies to the big businesses we have worked with too - we have seen an alarming trend in the decision making process when it comes to systems procurement. We specialize specifically in contact, customer management and so called 'CRM' (customer relationship management) systems, but I have no basis to believe that the same behaviors do not apply in decisions made in other areas - in fact I have witnessed it time in again across the board - it is a cultural thing.
One common CRM system evaluation 'process' goes like this:
Are you paying too much for your contact center software? Are you satisfied with its capabilities, or do you wish it did more? These are questions most businesses don’t take the time to think about, even though contact center software is one of the most important investments that you’ll make. With a little bit of planning, you can end up saving money and still end up with better functionality. more
Video conferencing is quickly becoming one of the most important communication channels for both small and big businesses. As more businesses turn to this technology, expectations about the experience are also rising. It’s not enough to just offer video conferencing as a communication method. You also need to meet minimum audio and visual standards, and there’s even proper etiquette to consider. more