Pillars of Adoption
Communication - Keep everyone informed of the...
Analysis - Establish measurable goals and communicate progress through all levels of the organization.
Governance - It's ever more important for companies to keep their eye on the prize - once strategic goals are established, steering commities should evaluate performance often. Identify if org changes have impacted results.
Financial pressures are facilitating organizational and functional changes in the way companies do business. More companies are adopting web tools to communicate with their customers, as call center staffs are 'optimized'. Multi-million dollar systems are being evaluated for cost effectiveness and either replaced or reduced in scope.
How do you maintain consistently effective CRM practices in this environment? By keeping your head down, and focusing on the customer's needs. When companies loose sight of the fact that a happy customer is a profitable customer, they tend to cut corners that impact the customer experience. Longer wait times, incorrect information, products out of stock, restricted loyalty rewards.
Many companies strategy is to discount in lieu of CRM programs, which may be a viable play in some sectors. For service intensive industries, such as financial services, media, telecom, and manufacturing, that may the best approach. Customers may find the same price somewhere else, but will never get the same experience from a well-informed service or sales rep.
Customer Relationship (CRM) software has become one of the most important business tools in today’s world. By allowing you to better connect with new and existing customers, CRM is an indispensable tool for sales teams and customer service teams alike. But with so many choices available, it can be difficult to decide on a solution. more
Customer Relationship Management (CRM) software is an invaluable tool for any e-commerce start-up. Your existing customers are the most valuable asset you have. With a CRM, you can better engage with them so that one-time customers become repeat customers and even evangelists for your brand. more