Customer Service Is Making a Comeback

Updated: July 19, 2010

Trust and relationships are much important today than they have been in years. When money is easy to get, people do not put as much value on their money, so bad customer service is accepted as the norm. However in today's economy, money is not as easy to get and people want more value for their dollar. Think of your customers as your best friend every time they come in. You have to love what you do! If you wake up and think to yourself, "Oh God, I've got to go in again," then you are headed in the wrong direction. Trust me, people can see right through you if you are only in it for the money.

Five years ago, anybody could set up a business and people would come in. Today we must focus on what kind of value we bring to the table. Your customers are afraid. They are afraid of bad health, unemployment, foreclosures and indebtedness. They need your help right now!

Look at your business from your customer's point of view. Understanding their fears is the first step to building a relationship. The more you can educate your customers about how your company can put one of their fears at ease, the more trust you can build. Do not try to sell to them immediately.

Think about it from their perspective. Your prospect has no idea who you are. Are you trustworthy? Can you deliver? Your first sale is selling yourself.

I get calls every day from callers go right into their spiel, talking really fast due to nerves, and who lose most of their callers, I am sure. Why? Well, number one, I didn't hear their name, who they are with and why they called. So why would I buy anything from them?

I had a realtor call me about a house we had listed in our realty business. His name was James from ABC Realty. I had to ask four times for him to repeat his name and who he was with. Here is a man looking to find a house for his client, so he can earn a commission. We wasted five minutes of the call, just so I could understand, this English-speaking man, his name and company. What a shame! I am sure his frustration must be going through the roof with lack of responses. It is not that hard.

Remember to speak slowly and clearly and say who you are, the name of your company and what you want.

Featured Research
  • Business Meeting Showdown

    It is no secret that communication and collaboration are at the heart of success and longevity for any business. However, as businesses become more global and more employees work remotely, video conferencing is being increasingly used as an alternative to face-to-face interactions. There are pros to both business travel and video conferencing such as personal connection and ease of use. However, there are cons as well ranging from travel delays to being technologically reliant. more

  • Mobile Communication Showdown

    It's no secret that businesses are becoming agiler and employees are spending more time away from their desks. The question isn't should we get rid of our landlines, but how quickly can we replace them?However, staying connected with your colleagues, clients, and customers is absolutely essential for cultivating long-term, lucrative relationships that will help your company achieve success. more

  • Signs you are Ready for Mobile BI

    With workforces moving more and more mobile on a daily basis, it is essential to ensure that your company is able to arm your employees with the analytics that they need to succeed. 89% of business leaders believe that Big Data will revolutionize business operations in the same way that the internet did. These numbers show the trend towards investing in a BI system. more

  • 15 Ways to Optimize Your Contact Center

    We live in a time where customer experience is seen as an important competitive differentiator. Given this, wouldn't you like to make sure that your contact center is fully optimized to meet your business needs? Deciding to upgrade and optimize your contact center is a big step, and one that shouldn't be done without due diligence and plenty of research. more

  • Stress-Free Video Conferencing

    It should shock no one that video conferencing technology is an amazing tool to connect and engage with business contacts in a more personal and effective way. In fact, only 7% of how we communicate is through words, whereas a whopping 93% is through tone of voice and body language. To further the strength of video conferencing, 99% of professionals feel that by improving communication and collaboration, productivity will be positively impacted. more