The fusion of direct marketing and digital marketing—direct digital marketing—preserves the inherent value of direct marketing, resolves its historic downsides, and leverages the immediacy and accountability of digital channels. Direct digital marketing is a digital marketing method that delivers relevant communications that are addressable to individuals through the three primary digital channels—email, Web, and mobile. While traditional direct marketing methods use a consumer's postal address to initiate a dialogue, direct digital marketers use an email address, a Web browser cookie, and a mobile phone number to not only initiate a conversation, but build and sustain an ongoing profitable relationship with a consumer.
One of the most valuable elements of direct digital marketing is its ability to expand measurability and enhance accountability. Rather than measure important but one-dimensional data points like response rates and dollar amount per order, direct digital marketing affords a wide array of valuable data points that measure the impact of a campaign at different day parts or at different stages of the shopping process, and the difference between the lift in sales from repeat customers and the total sales from new customers, for example. Because direct digital marketing campaigns use the three primary digital channels to communicate with consumers, additional measurement is possible. An example is a multichannel direct digital marketing campaign that properly recognizes the value of the website as a direct digital marketing tool and quickly calculates a correlation between the duration of a website visit and total dollar amount spent per consumer.
Together, technology and the connective power of the internet are making drastic changes in what a typical work setting looks like today, and many companies are beginning to rely more upon a remote workforce. In fact, according to Global Workplace Analytics, “regular work-at-home, among the non-self-employed population, has grown by 105% since 2005.” more
You may think your business phone system is functional, but is it fully modern? In recent years, telecommunications technology has made major strides. A system that was perfectly serviceable ten years ago—or even five years ago—is now very out-of-date. more
Among all of the business software applications necessary for business operations, ERP is undoubtedly one of the most important. Making the wrong selection can have a disastrous impact on your accounting, manufacturing, and supply chain. With so much at stake, it is crucial to make a well-informed decision. more
Did you know that, according to Forbes, 86 percent of customers will pay more for a better customer experience? Customer satisfaction is always a worthy business pursuit, but to identify customer preferences and exceed expectations, you must keep pace with innovations in the technology your customers are using. more
This whitepaper describes why the shift from a traditional to a social intranet is imperative to staying competitive, and analyzes the costs and benefits associated with implementing one. You will also find useful KPIs to measure performance and further leverage your intranet's success, raising employee engagement and boosting your competitive advantage. more