The good news, despite all of the doom and gloom, is that you can do something that will help you keep the customers you have and attract new customers; even in today's economy.
The key is communication. Customers love it when you pay attention to them. How many times have we called a company only to end up in some automated version of semi-robotic purgatory without that ability to talk to a real human being? Did you think that experience was a satisfying solution to your dilemma? Neither do your customers. Ok, so if your customers prefer to talk to you (a real human being) and you don't have the resources or the time to talk to your customers, what do you do?
Customers want companies to relate with them through meaningful and relevant interactions. To do so, companies need to adapt the organization to support current and future customer needs and then apply the right customer-centric people, processes and technologies that support those efforts. What is even more challenging today is that customers are operating at a lower level of income, debt tolerance and trust.
Fortunately, there is a solution that gives you the best of both - personalization and automation at a fraction of the time, allowing you to focus on the most important aspect of your business, increasing sales by leveraging your current customers while in quest of new customers!
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