Entering the New World of Social Media

Updated: May 13, 2009

So what's holding corporate marketers back? Well, first of all, it's still relatively new and I can see where fear can rule whenever you are starting something new. There are so many new tools. How should a corporate marketer build a social networking presence? How do you use blogs, communities, Twitter, Facebook, Linked-In, podcasts and YouTube to effectively deliver your message?

"Establish your strategy first and then work on your execution," advises Lorrie Thomas, a Web Marketing Therapist and instructor at UCSB and UC Berkeley. Don't be paralyzed by analysis but certainly don't jump in without any forethought.

Let's start with blogging. According to Thomas, the six basic components of a blog strategy that corporations need to develop are:

  1. Will your blog be educational? About a niche subject? Geared for a specific target market, age, gender or enthusiast group? Themes do not have to encompass everything, just have a focus.
  2. Write down content ideas to help keep the content creative process intact or to publish to other writers who write for your blog for corporate consistency.
  3. The more you put out, the more they come. Use key phrases married together and strategically placed in headlines and links rather then key words scattered about the content.
  4. Marketing is all about building relationships, corporations will miss out on connecting directly with their current and prospective customers if they don't get real with social media.

Featured Research
  • The Business Case for Updating an Aging Phone System

    You may think your business phone system is functional, but is it fully modern? In recent years, telecommunications technology has made major strides. A system that was perfectly serviceable ten years ago—or even five years ago—is now very out-of-date. more

  • 2017 ERP Buyer's Guide

    Among all of the business software applications necessary for business operations, ERP is undoubtedly one of the most important. Making the wrong selection can have a disastrous impact on your accounting, manufacturing, and supply chain. With so much at stake, it is crucial to make a well-informed decision. more

  • 2017 Contact Center Software Trends

    Did you know that, according to Forbes, 86 percent of customers will pay more for a better customer experience? Customer satisfaction is always a worthy business pursuit, but to identify customer preferences and exceed expectations, you must keep pace with innovations in the technology your customers are using. more

  • How to Select Contact Center Software in 9 Steps

    Your choice of contact center software will affect the future success of your business. Don’t leave this important decision to chance. This guide provides nine actionable steps for the selection process. more

  • [Infographic] 15 Questions to Ask When Selecting a VoIP Provider

    Deciding which phone system is right for your business can be difficult. With our VoIP technology blueprint, discover the top 15 questions you should ask VoIP vendors before you make a buying decision. more