Entering the New World of Social Media

Updated: May 13, 2009

So what's holding corporate marketers back? Well, first of all, it's still relatively new and I can see where fear can rule whenever you are starting something new. There are so many new tools. How should a corporate marketer build a social networking presence? How do you use blogs, communities, Twitter, Facebook, Linked-In, podcasts and YouTube to effectively deliver your message?

"Establish your strategy first and then work on your execution," advises Lorrie Thomas, a Web Marketing Therapist and instructor at UCSB and UC Berkeley. Don't be paralyzed by analysis but certainly don't jump in without any forethought.

Let's start with blogging. According to Thomas, the six basic components of a blog strategy that corporations need to develop are:

  1. Will your blog be educational? About a niche subject? Geared for a specific target market, age, gender or enthusiast group? Themes do not have to encompass everything, just have a focus.
  2. Write down content ideas to help keep the content creative process intact or to publish to other writers who write for your blog for corporate consistency.
  3. The more you put out, the more they come. Use key phrases married together and strategically placed in headlines and links rather then key words scattered about the content.
  4. Marketing is all about building relationships, corporations will miss out on connecting directly with their current and prospective customers if they don't get real with social media.

Featured Research
  • Work Smarter Not Harder with Business Intelligence

    While this may have been true at one time, the days of BI requiring a dedicated team of experts to implement are over. Self-service solutions are making it possible for everyone, including small, local businesses, to easily implement BI in their decision making process. more

  • Best Practices for Contact Center Quality Assurance

    A contact center often brings about a prospect’s first real-time interaction with your company. As such, if it’s not a positive one, they’ll likely look elsewhere for help. With 69% of Americans more inclined to recommend a company to friends and family after a positive customer service experience, you’ll need to exceed expectations on the following fronts. more

  • The New 2017 Phone Systems Comparison Guide

    It was a painstaking process, but to help B2B companies start 2017 off on the right foot, we recently compiled a comparative list of the top 34 business phone vendors in the world. In one, easy-to-reference location, we’ve neatly outlined the information you need. more

  • How to Make Your Contact Center More Efficient

    There’s a very good chance that your contact center is underperforming. With consumer preferences continuously changing, strategies that were once effective now result in too many unsatisfied customers. Fixing this problem involves reviewing your current procedures and optimizing them to drive better results. more

  • 8 Common Pain Points UC Eliminates

    Many businesses rely on a collection of communication tools that they adopt to address specific needs as they arise. This strategy may seem to work in the beginning, but eventually will lead to a system that is cumbersome to use, difficult to explain to new hires, expensive, and effective in some areas, but full of gaps. more