So what's holding corporate marketers back? Well, first of all, it's still relatively new and I can see where fear can rule whenever you are starting something new. There are so many new tools. How should a corporate marketer build a social networking presence? How do you use blogs, communities, Twitter, Facebook, Linked-In, podcasts and YouTube to effectively deliver your message?
"Establish your strategy first and then work on your execution," advises Lorrie Thomas, a Web Marketing Therapist and instructor at UCSB and UC Berkeley. Don't be paralyzed by analysis but certainly don't jump in without any forethought.
Let's start with blogging. According to Thomas, the six basic components of a blog strategy that corporations need to develop are:
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