Enterprise IT + Social Media + Cloud Computing = the Future

Updated: April 12, 2010

First, IT consultancy Hinchcliffe & Co. was acquired by Dachis Group. This mashes up Dachis's "social business design" professional services offerings with Hinchcliffe's Enterprise 2.0 architecture, methods and implementations.

The merger shows that social media-enabled business activities need the full involvement of core IT, and that IT has a new and increasingly important role in designing how corporations will find, reach, connect to and service their customers, partners, suppliers -- and the various communities that surround them all.

Terms of the sale for both of the privately held firms was not disclosed, but Hinchcliffe founder and Dion Hinchcliffe told me he'll be helping Dachis Group harness the efficiencies and reach of social media through Enterprise 2.0 for global 2000 corporations.

As he sees it (and I agree), the ability for IT to use rich Internet application technologies, SaaS, cloud, SOA, business intelligence, social-media driven end-user meta data -- all leveraged via SOA integrated, governed and automated business processes -- are changing the nature of business. Companies now know that they can (and should) do business differently, but they don't yet know how to pull all the services and parts together to do it. Same for marketing execs.

Time for IT and marketing to get to know each other better. IT organizations and Enterprise 2.0 methods are increasingly aligned to integrate and leverage the traditional IT strengths with the best of the web, social and marketing. Doing an end-run around IT for advanced marketing is a stop-gap measure, the real solution is bringing IT and web/social/marketing together.

You can't have meaningful and scalable social business strategy at global 2000 firms without the firm hand of IT, newly endowed with modern architectures and tools, on the tiller. A firm like Dion's makes that essential but so far rare connection between the IT culture and the social media marketing pioneers.

"This gets us poised for what happens next: The coming half-decade is going to be a tremendously important and exciting one in the business world as organizations look to fundamentally retool for the 21st century, an era that has quite different expectations and requirements around business and how it gets done," said Hinchcliffe.

The Dachis Group, founded by Jeff Dachis (former Razorfish CEO) in 2008 and well-funded by Austin Ventures, is growing quickly and doing considerable acquiring, including Headshift Ltd. last year. Dion will join as Dachis as senior engagement manager, reporting to Peter Kim, managing director of North American operations.

Another indication of this mega mashup between technology and social media: Salesforce.com's expansion of the private beta testing of its Salesforce Chatter, a Facebook-style social networking platform for enterprises and SMBs. And now AppExchange 2, the next generation of Salesforce's enterprise app storefront, will includes a "ChatterExchange" for social networking business apps.

I saw a demo of Chatter last month at Salesforce headquarters is San Francisco. It has the potential to do what Google Wave does only better, and more targeted as business functions. If I were Lotus, I'd be concerned.

Featured Research
  • VoIP: Your New Secret Weapon for a Strong Year End

    As the end of 2017 nears, you may be feeling pressure to make sure you close the year out strong.If you’ve been sitting on the fence regarding VoIP, this may be the perfect time to switch. VoIP options had never been better or more full-featured than they are now, and it may be just the thing your business needs to see a productivity and profitability boost. more

  • Eight Ways You Should Be Using Contact Center Reporting

    Every day, your contact center collects critical data that can be used to drive strategic improvements to your efforts in the future. But that data is meaningless if you don’t know how to access and analyze it. The key to do doing both is using reporting features. By understanding how to use reporting tools, you will gain much greater insight from the data you are collecting. more

  • Is Your Phone System Stealing Profits?

    Having the wrong phone system can dramatically cut into your profits. Despite this, many businesses just sign up for a plan or platform that seems ‘good enough’. If you haven’t carefully considered your options and the included features, there’s a very good chance that you are leaving money on the table in some way. more

  • Best Video Conferencing Features for Business

    Most businesses are currently underutilizing their video conferencing software because they aren’t aware of the different ways it can be used. Understanding the different features of video conferencing software can be critical to getting the most out of your investment. These features often vary from one option to the next as well, so it's important to do your homework before choosing a specific service. more

  • Phone System Technology Showdown

    VoIP and IP telephony are often misconstrued as being the same type of phone system, but the truth is they operate on different technology and deployment methods. This guide will explain the differences between VoIP and IP, go into the pros and cons of both VoIP and IP-PBX, and give insight into which type of phone system will benefit your business the most. more