Now On Demand - Focus Marketing Roundtable: Content Marketing
A content marketing strategy involves the creation of content for the purpose of engaging and establishing relationships with current and prospective customers, and subscribes to the belief that delivering high-quality information to prospects at the right stage of the buying cycle drives profitable action. In this Roundtable you'll learn:
- How to generate leads
- How to integrate social media into a content marketing strategy
- What metrics are most valuable for showing ROI
