Now On Demand - Focus Marketing Roundtable: Content Marketing

Updated: December 06, 2010

A content marketing strategy involves the creation of content for the purpose of engaging and establishing relationships with current and prospective customers, and subscribes to the belief that delivering high-quality information to prospects at the right stage of the buying cycle drives profitable action. In this Roundtable you'll learn:

  • How to generate leads
  • How to integrate social media into a content marketing strategy
  • What metrics are most valuable for showing ROI
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