Fostering a Culture of Engagement

Updated: March 26, 2010

Sounds great, right? So how do we get to this magic state of mind? Towers Perrin listed the top 10 drivers of employee engagement from their 2007/2008 survey:

1. Senior management sincerely interested in employee well-being
2. Ability to improve skills and capabilities
3. Organization's reputation for social responsibility
4. Employees inputs into decision making
5. Quick resolution of customer concerns
6. Setting of high personal standards
7. Excellent career advancement opportunities
8. Challenging work assignments that broaden skills
9. Good relationships with supervisors
10. Organization encourages innovative thinking

This is a great starting point for developing a longer term strategy to retain your best people. Fostering an engaging work environment means focusing on these 10 factors, and the good news is that many of them are inexpensive or even free.

First let's recognize that the factors above can be grouped into a few broad categories:

  1. Bottom-up Feedback - Engaged employees know that their voices are heard and valued. Although not every suggestion will be implemented, great employers solicit input from all levels of the organization.
  2. Professional Development - Whether it's formal training or a buddy system for mentoring, organizations that value their employees are always looking for opportunities to grow talent internally. Managers should work directly with their direct reports to create customized personal development programs.
  3. Organizational Values - No one wants to work for a company that takes advantage of people, wastes resources or destroys the environment. Publishing a strong mission statement that focuses on the customer and the values of the company helps people feel like they are part of something that adds value and benefits others.

Featured Research
  • 15 Tools for Managing Remote Call Center Agents

    Together, technology and the connective power of the internet are making drastic changes in what a typical work setting looks like today, and many companies are beginning to rely more upon a remote workforce. In fact, according to Global Workplace Analytics, “regular work-at-home, among the non-self-employed population, has grown by 105% since 2005.” more

  • The Business Case for Updating an Aging Phone System

    You may think your business phone system is functional, but is it fully modern? In recent years, telecommunications technology has made major strides. A system that was perfectly serviceable ten years ago—or even five years ago—is now very out-of-date. more

  • 2017 ERP Buyer's Guide

    Among all of the business software applications necessary for business operations, ERP is undoubtedly one of the most important. Making the wrong selection can have a disastrous impact on your accounting, manufacturing, and supply chain. With so much at stake, it is crucial to make a well-informed decision. more

  • 2017 Contact Center Software Trends

    Did you know that, according to Forbes, 86 percent of customers will pay more for a better customer experience? Customer satisfaction is always a worthy business pursuit, but to identify customer preferences and exceed expectations, you must keep pace with innovations in the technology your customers are using. more

  • The Social Intranet: A guide to getting better business results

    This whitepaper describes why the shift from a traditional to a social intranet is imperative to staying competitive, and analyzes the costs and benefits associated with implementing one. You will also find useful KPIs to measure performance and further leverage your intranet's success, raising employee engagement and boosting your competitive advantage. more