Using business intelligence tools for the purpose of growing is ineluctable and this constraint was holding many businesses back. Cloud computing allows you to enhance your software needs as your business grows. For instance, if you think that a relational database application can help you grow your business you don't have to hold yourself back simply because you don't have the resources to purchase expensive hardware and software or enough space for the machines and the people needed to take care of those machines. Cloud computing helps you cut to the chase and straightaway start using the applications. It's like, waking up one day in the morning and deciding to use a customer relationship management application for your business and start using it within the next couple of hours (or within the next 10 minutes, depending upon whether you work from office or home).
You also no longer have to worry about being stuck with an expensive purchase in case you discover that you're not happy with the solution. Cloud-based applications let you try out different solutions before you settle down with the one you want. This lowers the entry-level bar for practically every business.
Cloud computing also allows small businesses to work with employees from various geographical regions. There is no need to have a single office where everybody has to gather in order to use the applications that are installed on office computers. Since all cloud-based applications can be accessed from the Internet there no longer remains the need to come to the office. Just imagine how much travel time it saves and how easy it becomes to access global talent from the basement of your house.
It also makes collaboration a piece of cake. Teams of journalists working from different locations can easily work on a single document from their respective locations using different devices. No longer there remain compatibility issues. Since all you need is a browser and every operating system and working environment has a browser you don't need to bother about compatible applications.
Since most of the real-time data is easily available across the devices executives, managers and decision-makers don't have to carry along piles of papers or CDs when they are travelling across the borders. While making presentations and preparing reports they can immediately carry out data analysis and generate reports on the fly.
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