Level of customer engagement will determine mind-share and market-share for a brand. Those marketers who effectively engage their customers and prospects will emerge as winners and those who are not good in customer engagement will lose market share. If any one wants proof of importance of Social Media engagement to performance, here it is!
Engagementdb has published a study that shows strong evidence that Social Media Engagement correlates to Financial Performance (see report on The world's most valuable brands. Who's most engaged?)
According to this study ""Engagement via social media IS important — and we CAN quantify it. There is statistically significant correlation between social media engagement and the two most meaningful financial performance metrics - revenue and profit". This study further states that:
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