How to Design a Winning Logo?

Updated: July 08, 2010

What is a Logo?

  • Visually represents you.
  • Part of your brand.
  • Unique as a face.

What a Logo is NOT?

  • Not your marketing gimmick.
  • Not cast in stone, it can and should be changed.
  • Not your business quick-fix. It will not fix your low profit margins.

What elements make a good logo?

  • Simplicity.
  • Recognizable.
  • Reflective of your values.

What should you DO when designing a logo?

  • Make a list of "Positives" that your logo can have, as well as a list of "Negatives" to avoid.
  • Research your industry. Look at the symbols, colors, fonts your competitors use. Figure out if you should follow them or go out on your own.
  • Hire a professional graphic designer/firm.
  • Think of your entire corporate brand and image. Now is a good time to invest thought into it.

What NOT to do?

  • Don't DIY logos - very tempting but the let the professionals handle it.
  • Don't use stock photography or templates, etc. You want it to be unique.
  • Don't go Cheap - a good logo is worth the investment.
  • Stay away from raster images. Make it all vector.

Featured Research
  • Are You Using These 5 VoIP Features?

    In large part, the success of your business depends on the strength and reliability of your team’s many communication networks—this includes your Voice over Internet Protocol system (VoIP). more

  • Video Conferencing Best Practices

    Video conferencing is quickly becoming one of the most important communication channels for both small and big businesses. As more businesses turn to this technology, expectations about the experience are also rising. It’s not enough to just offer video conferencing as a communication method. You also need to meet minimum audio and visual standards, and there’s even proper etiquette to consider. more

  • 10 Contact Center Myths Busted

    For most forward-thinking companies, the use of contact center software is on the rise. That said, in spite of contact center software’s sudden rise in popularity, a number of myths have begun to take shape. more

  • Go Mobile and Increase Employee Productivity

    The Bring Your Own Device (BYOD) and Voice over Internet Protocol (VoIP) tech trends now allow people to work whenever, wherever, and however they want—mobility makes it happen. more

  • [Infographic] How to Select a Phone System in 10 Steps

    Choosing the perfect phone system for your business is no small task …. Depending on the size of your company, the industry in which you work, and the specific needs your phone system will be required to meet, any number of solutions could get the job done. more