The Interface is very simple but provides enough core features to be effective. Not as powerful as Google AdWords though.
Easy to use interface that is very powerful. Google™ also provides a desktop application to manage the AdWords account. Immense feature set that to the rookie may be over whelming at first.
Ad Performance Metrics
Delayed by 24 hours to process and update.
Real-time performance displayed in dashboard.
No, there is no possibility to trigger ad placement through keywords.
Yes, that's the bread and butter of Google AdWords. Very cool feature that can give extremely targeted leads.
Ad Design and Text
Headline (25 chars max)
1st line descriptor(35 chars max)
2nd line (35 chars max)
Displayed URL (35 chars max)
Followed by the real hidden URL).
Very similar to Google AdWords.
Very similar to LinkedIn®. Allows for headline, 2 line description and then displayed URL and real URL.
Base price of $10 for 1000 impressions. Targeting costs $3-$6 per segment. A maximum of 2 Targets can be purchased.
It's a keyword bidding model for Clicks (not impressions.) So the cost can be as low as a few cents for each click to as high as + $20.
Payment and Budgeting
Pre-paid account system for each ad placement. Payment starts at $25 minimum and can be set at increments of $5. Can accept most major credit cards. But billing address should be US based. I think that's a glitch. Also each time a new ad is created, payment is required.
Can accept most major credit cards. Prepayment is required and preauthorization allows for automatic replenishment when credit is low. One payment account can pay for many ad campaigns.
Landing Page suggestions
Suggested landing pages include downloads of whitepaper, and other marketing collateral as the hook.
Suggested landing pages can be download of the software, trial/demo as well as marketing collaterals for download.
Hard to say. Just started using it. But I get a feeling that the leads will be a bit like the leads I get from the Google Content Network as opposed to the Direct Search method.
Very good leads. Allows for extremely targeted leads to come through and campaign can be easily managed for optimum performances.
Does your small or medium-size business need a new phone system? Then you're in luck! Our new, updated comparison guide helps you cut through superfluous information and narrow down your list of solution providers. Get the latest data on phone system features, pricing, and performance metrics in an easy-to-use format. more
The holiday season is filled with frenzy and excitement for businesses and consumers alike. Consumers prepare gift lists, compare brands and prices, and begin shopping with a vigor that is not present most other times of the year. For many businesses, the holiday season accounts for a large profit bump at the end of each year, and companies strive to exceed their goals and keep customers happy during this rush late in the year. more
There are a lot of possible reasons you might want to switch to a new phone system. The old one might cost too much or be too troublesome to operate and maintain. It might not be flexible enough. It might not be reliable enough. Or it just might not have the kinds of features and capabilities that you need in today’s competitive business climate. more