The concept, of course, is that you want to create (or have created for you) a positive buzz about your business. Word of mouth marketing is an extremely important method for accomplishing this. Social media allows you to leverage the power of your word of mouth marketing campaign in a very successful manner.
When it comes to social media communities, there are some people who have more influence than other people. Whichever industry you are a part of and whatever your area of expertise is, there are always going to be some people whose presence and reputations stand out from the rest.
How to identify influential people who can help your business
It is very possible that your most important influences are not your biggest customers, or people with whom you work or even your most loyal followers. The following are some qualities that you should look for when pursuing influential people:
Once you have identified the connections with whom you want to interact, there are a few, simple steps to actually connecting with them.
Connecting with influential people
What to do once your influential people agree to engage with you:
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