How to Expand Your Revenue Cycle with Seed Nurturing

Updated: January 01, 2012

Add to the Revenue Cycle With Seed Nurturing

Finding Prospects Interests

Seed nurturing begins with proactive research and information gathering. By employing B2B social media techniques including listening to needs and conversations in the industry, marketers can generate an abundance of information for developing B2B marketing content that targets the needs of prospects before they even know about you.

Seed Nurturing Through Content and Social Media

Once you have acquired the data on your prospects wants and needs, it's time to actively engage with those prospects. Begin to create content that targets prospect's specific questions or issues. Also consider adding content that closes gaps on competitor's weaknesses while providing valuable resources to readers.

After you create the content, begin distributing that content via channels such as social media, blogs, and popular industry resources. This process also help marketers develop strong outposts, or internet properties other than their primary web site from which they can reach new prospects and build relationships.

By providing a steady stream of relevant content across multiple channels, marketers can ultimately earn the position of an industry thought leader at which point seed nurturing becomes even more effective and efficient.

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