How to Expand Your Revenue Cycle with Seed Nurturing

Updated: January 01, 2012

Add to the Revenue Cycle With Seed Nurturing

Finding Prospects Interests

Seed nurturing begins with proactive research and information gathering. By employing B2B social media techniques including listening to needs and conversations in the industry, marketers can generate an abundance of information for developing B2B marketing content that targets the needs of prospects before they even know about you.

Seed Nurturing Through Content and Social Media

Once you have acquired the data on your prospects wants and needs, it's time to actively engage with those prospects. Begin to create content that targets prospect's specific questions or issues. Also consider adding content that closes gaps on competitor's weaknesses while providing valuable resources to readers.

After you create the content, begin distributing that content via channels such as social media, blogs, and popular industry resources. This process also help marketers develop strong outposts, or internet properties other than their primary web site from which they can reach new prospects and build relationships.

By providing a steady stream of relevant content across multiple channels, marketers can ultimately earn the position of an industry thought leader at which point seed nurturing becomes even more effective and efficient.

Featured Research
  • 2017 Contact Center Software Trends

    Did you know that, according to Forbes, 86 percent of customers will pay more for a better customer experience? Customer satisfaction is always a worthy business pursuit, but to identify customer preferences and exceed expectations, you must keep pace with innovations in the technology your customers are using. more

  • The Social Intranet: A guide to getting better business results

    This whitepaper describes why the shift from a traditional to a social intranet is imperative to staying competitive, and analyzes the costs and benefits associated with implementing one. You will also find useful KPIs to measure performance and further leverage your intranet's success, raising employee engagement and boosting your competitive advantage. more

  • How to Select Contact Center Software in 9 Steps

    Your choice of contact center software will affect the future success of your business. Don’t leave this important decision to chance. This guide provides nine actionable steps for the selection process. more

  • [Infographic] 15 Questions to Ask When Selecting a VoIP Provider

    Deciding which phone system is right for your business can be difficult. With our VoIP technology blueprint, discover the top 15 questions you should ask VoIP vendors before you make a buying decision. more

  • 2017 Business VoIP Buyer's Guide

    In 2017, more business will transition to a VoIP phone system. If you are among them—or if you’ll be upgrading an existing VoIP system—you need to learn about the latest technologies and market trends. more