How Often Should You Update Your Social Media Status?

Updated: August 11, 2010

Some of the more popular social media sites will be discussed here and if you follow the recommendations, you will start to see some positive results when it comes to your business connections on social media.

LinkedIn

LinkedIn has a status update function that a large number of people were not sure how to use or what purpose it actually served. Currently, LinkedIn is integrated with Twitter. A large number of LinkedIn members are also on Facebook and those people have a large number of ideas about how they want to update their LinkedIn status. Because of the fact that LinkedIn does not work in the same manner as Twitter as far as timing is concerned or like Facebook's News Feed, it is not really advantageous to post information on LinkedIn more than once a day. Also, if you really don't have any significant status change (or an update that ties into your objective) to post on LinkedIn on any given day, don't worry about it. You should also be mindful of the fact that people are not going to want you to send frequent status updates too much. If you do, they may consider what you are sharing with them as spam. One very important fact to remember is that LinkedIn is a site for professionals and you need to make absolutely certain that what you are posting on LinkedIn is appropriate for everyone.

Facebook

There are numerous people on Facebook who want to take up space on your New Feed and if you don't post often enough, you won't get noticed. Posting once a day on Facebook is totally appropriate and the nature of the content that people post is more personal on Facebook than it is on LinkedIn. When it comes to frequency, Facebook is not Twitter, of course. Once a day is fine but every half hour or every hour would definitely be too much. With that said, you may have times when you want to update your status on Facebook more often than once a day, depending on how much you need to communicate and how much is going on in your business. Always be sure that you post content that is relevant to your readers and that they will find interesting and useful. The more useful the information, the more often they will return to your website.

Twitter

It is completely appropriate for you to tweet as many times a day as you wish. However, you need to be selective about what you convey in your tweets. If you are followed on Twitter by some business colleagues, you may not want them to know that you just ate the most delicious candy bar ever or that you just came back from getting a pedicure.

Blogging

You should blog as often as is humanly possible. You should shoot for your minimum blogging frequency of once a week, although more often is better. It is very important to be consistent with your postings when it comes to blogging. The best thing to do is to have the same frequency, same day of the week and same time of the day each week. Remember that you can never blog enough. It would be amazing if you could blog daily, although it might be difficult to find the time to do that. Each time you post a new blog, the search engines will visit your blog. The more content you post, the more the search engines will pay attention to you. Also, if you don't continue to post fresh content, people will lose interest in your content and stop coming to read what you have on your website.