To look the problem, let's examine just one industry, E-Commerce, and see the results of their email campaigns:
Marketers are plagued by low delivery rates and buyer apathy. And collecting data has been a massive problem - just think of those long signup forms. For instance, Saba Software, a people management software firm, required 17 fields on a white paper download. Studies show response rate drops off precipitously as required fields are added. After about three fields, response rated drop off fast. How does one capture the data Sales wants without alienating visitors? In the past, the answer was Progressive Profiling - capturing data over multiple visits -- if you can get multiple visits. But the Salesforce.com/Jigsaw deal opens new opportunities.
And since we know nothing about visitors, we design complex signup forms with a high rate of abandonment in order to capture the information salespeople want.
Jon Miller of Marketo said "Jigsaw's a founding member of the Marketing Cloud, an alliance of cloud-based marketing services that make internal marketing functions more efficient and external marketing programs more effective. The vision is to deliver powerful marketing capabilities while eliminating the cost, risk and complexity of traditional approaches, and the more resources Jigsaw has to pursue this joint vision, the better.
Jigsaw is best known for the ability share contacts, but its long term strategic value is its ability to enrich and cleanse data online. Further, when data services live in the cloud alongside your CRM and marketing automation systems, it creates the opportunity to maintain your lead and contact database automatically. Imagine the ability to eliminate duplicates, remove dead records, and update contact information dynamically as the data are updated - this has the potential to increase response and conversion rates dramatically."
Together, technology and the connective power of the internet are making drastic changes in what a typical work setting looks like today, and many companies are beginning to rely more upon a remote workforce. In fact, according to Global Workplace Analytics, “regular work-at-home, among the non-self-employed population, has grown by 105% since 2005.” more
You may think your business phone system is functional, but is it fully modern? In recent years, telecommunications technology has made major strides. A system that was perfectly serviceable ten years ago—or even five years ago—is now very out-of-date. more
Among all of the business software applications necessary for business operations, ERP is undoubtedly one of the most important. Making the wrong selection can have a disastrous impact on your accounting, manufacturing, and supply chain. With so much at stake, it is crucial to make a well-informed decision. more
Did you know that, according to Forbes, 86 percent of customers will pay more for a better customer experience? Customer satisfaction is always a worthy business pursuit, but to identify customer preferences and exceed expectations, you must keep pace with innovations in the technology your customers are using. more
This whitepaper describes why the shift from a traditional to a social intranet is imperative to staying competitive, and analyzes the costs and benefits associated with implementing one. You will also find useful KPIs to measure performance and further leverage your intranet's success, raising employee engagement and boosting your competitive advantage. more