HR Director: Do You Want to be an Employer of Choice?

Updated: November 10, 2009

Impress Verb; produce a vivid impression of, affect especially deeply; gain the admiration or interest of.

Merriam-Webster Dictionary

What does it mean to be an Employer of Choice? These companies and organizations have established workplace environments which cater to, and focus on the everyday concerns and goals of each individual employee. They attract the best and the brightest, employees who are not only qualified, but energized by the opportunity to work for them.

Would you like to rank among the "Best Companies in America" to work for? Achieving this goal is no easy task. Here are a few ideas and services that may help you.

What does it take to IMPRESS your employees?

  • I - Inspire - Encourage pride and good will - contributing to worth-while causes promotes good will in the community and within the workplace.

Adopt-A-Cause - Blood Drives - Community Events - Fundraising

  • M - Motivate - Energize and stimulate productive attitudes and positive thinking.

Motivational Speakers - Pep Rallies (Ask Sam Walton) - Retreats

  • P - Promote - Healthy living and thinking. Champion good habits and healthy lifestyles.

Exercise & Nutritional Counseling - Smoking Cessation - Stress Reduction

  • R - Reward - Recognize your employees and they will reward you. (Find any reason)

Benefits Reports - Employee Perks - Shopping and Travel Programs

  • E - Educate - Educate your workforce and promote from within.

Development Programs - Education & Skills Credits - Retraining Programs

  • S - Satisfaction - Happy employees are productive employees. The real test …. would they would ask their best friend to work for you?

Certificates of Appreciation - Goals Reviews - Employee Recognition Plans

  • S - Success - Provide a clear path for advancement. Assure success, professionally, financially, and personally.

Career Counseling - Debt Counseling - Financial and Retirement Planning

Today, it is not enough to offer a choice of health and dental plans. Supplemental insurance plans from AFLAC and Pre-Paid Legal helps employees to fill some needs, but hardly addresses the more significant issues that families face. These economic times weigh heavily on everyday people. Many are over their heads in debt, over stressed, and overwhelmed by the need to save for a child's education, retirement, or caring for an elder parent or grandparent.

HR Directors and Managers have to be more creative and think outside of the box. Your competition raises the bar every year. Employers can easily make additional fringe benefits and valuable services available to their workforce for little or no cost. Many innovative companies now have corporate web sites where employees can login and receive a wide range of hosted consumer, professional, and support services 24/7.

If you want to be counted among the best … you'll have to IMPRESS your employees.

This article was originally posted on HR Outsourcing Solutions on November 6, 2009.

Bruce Silver is the founder of Employers Rx LLC, has over 25 years of experience in the insurance and employee benefits industry. Employers Rx LLC is a nationwide consulting firm, whose focus is helping businesses compare, select, and form successful HR Outsourcing or Professional Employer Organization relationships. We assist SME's and NPO's with 5 to 500 employees to become more profitable by outsourcing their non-productive employee management functions.

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