Importance of Relationship Marketing

Updated: September 20, 2010

When you consider that two-thirds of customers switch from one company to another because of a perceived attitude of indifference from the former company, it makes sense to focus as much attention on customer retention as you do on customer acquisition. Don't be a victim of indifference. Develop a good relationship marketing program that takes into consideration both customer relationship marketing, and customer acquisition through relationship marketing. With well-planned relationship marketing efforts, like a greeting card campaign using our system, you can impact retention -- and that will impact the bottom line.

According to customer relationship management experts, companies can increase revenue by 50% if they retain only 5% more of their customers. Don't you want your share of that revenue? Our system is the way to put the process of keeping those dollars on autopilot.

Solidify loyal relationships with your most valuable customers.

Business owners tend to be driven, both financially and philosophically, to make cold calls, pursue new contacts, and acquire new customers. But often, little thought is given to nurturing relationships with the customers they already have. Given that acquiring a new customer can cost five times more than retaining an existing one, this can be a costly approach.

Customers who are continuously courted, interacted with, and reminded of your company's presence are less likely to go racing off when competitors come calling. Making those customers feel recognized, known and appreciated can go a long way toward locking up their loyalty. And, it's also a great way to get them referring others.

Restore broken relationships and win back business.

Regardless of how effective your customer retention efforts are, some relationships will inevitably break down. For various reasons, certain customers will suspend their relationship with you and your business. But those relationships aren't lost. You can win back these once-valuable customers.

Often times, repairing a broken relationship is more efficient than trying to build one from scratch. But many companies make the mistake of attempting to re-acquire lost customers in the same way that they acquire new ones. But failing to use what you know about those past customers -- and what they know about you -- to your advantage can cost you time and money. Our automated greeting card system lets you minimize the potential for losing a client or customer, and also streamlines the process of acquiring new ones, all at a cost that cannot be matched in any other customer acquisiton or retention system.

Featured Research
  • 2017 CRM Software Cost Guide

    Would you believe that 89% of businesses expect to compete primarily on customer service in the upcoming years? With that in mind, it’s no surprise that CRM software is becoming such an integral part of business operations. But not all solutions are created equally, especially when it comes to the value they deliver to your business. more

  • Top 10 Trends in CRM for 2017

    There’s some big things happening with CRM software that you should to be aware of. Technological advancements and changes to business processes have led to developments and new features that are making CRM more valuable than ever. Things like mobile capabilities and greater integration with other software are at the front of this progress. more

  • SMB CRM Providers Comparison Guide

    A good SMB CRM system can be an incredibly valuable asset for your business. As more businesses recognize this value, the amount of SMB CRM vendors is expanding quickly. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more

  • CRM and Contact Center Integration

    One of the best ways to improve your customer service is to integrate your CRM and contact center software. Benefits of doing this include:Improved customer satisfaction through more personalized contacts, Better conversions on lead, and Increased employee productivity. more

  • CRM Providers Comparison Guide

    As more businesses recognize this value, the amount of CRM vendors is expanding quickly. There are well over 100 available in 2017. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more