Which of the following is a good sales outcome for introductory appointments?
I know a ton of salespeople that would put the first outcome in the success category. You got a pipeline opportunity, right? A proposal? WRONG! You got a brushoff, a more sophisticated variation of saying "send me a datasheet." He was just letting you down easy. What he really said was, "Here's enough hope to keep you busy for a week or two and then you can go away." You may have pitched them, but did they hear anything? Was any of it relevant or bring value to them? The second scenario is far more successful. The next stage in the sales cycle has started. She shared her real issues with you. You shared some value. She wants to continue the conversation. That's how prospects buy today. Make the goal of introductory appointments threefold:
It's all about the second meeting.
Customer Relationship (CRM) software has become one of the most important business tools in today’s world. By allowing you to better connect with new and existing customers, CRM is an indispensable tool for sales teams and customer service teams alike. But with so many choices available, it can be difficult to decide on a solution. more
Customer Relationship Management (CRM) software is an invaluable tool for any e-commerce start-up. Your existing customers are the most valuable asset you have. With a CRM, you can better engage with them so that one-time customers become repeat customers and even evangelists for your brand. more