Lead Gen Tips from Yogi Berra

Updated: January 01, 2012

"All pitchers are liars or crybabies:" Don't pitch, have a conversation. If you pitch, you aren't conveying sincerity ... you aren't having a conversation. Bring value.

"If you ask me anything I don't know, I'm not going to answer:" Believe me, this has value. Don't provide sales drivel in a conversation. If you don't know, tell a prospect you don't know. What better reason to keep the conversation alive than "actually, I may not be the perfect person to answer that. Can I line up a conversation between you and Mr. Sales Guy?"

"It was impossible to get a conversation going; everybody was talking too much:" How true is this? Just stop selling and listen to your prospects. Ask open ended questions -- leading questions. Get them to keep talking and pay attention to where they are going. The more they talk, the less you can get in trouble.

"If you don't know where you are going, you might wind up someplace else:" What is your goal of your lead gen activity? Are you appointment setting? Are you trying to gather intelligence? Are you trying to do qualified lead gen? Know the purpose of every email, every dial, every conversation, and then stick to your purpose. If you are setting meetings, make that your goal.

Featured Research
  • The Social Side of Service

    Did you know that 83% of Twitter users who tweeted a complaint said they loved receiving a response from the brand? In order to provide the best possible service to your customers, you MUST provide service on the channels that they are utilizing. Social customer service might seem scary and undefined, but can be much more effective and less expensive than traditional channels. more

  • Video Conferencing

    For many, the mere mention of video conferencing brings about bad memories of conference rooms full of people staring at a screen with dodgy sound, fuzzy images, and broken connections. What if we were to tell you that over the past decade, video conferencing solutions have evolved to where they are affordable to businesses of every size and have evolved beyond just the standard boardroom. Today, 74% of B2C marketers and 94% of B2B marketers use video in their marketing efforts. more

  • EHR Implementation

    More and more medical practices are selecting and implementing electronic health records (EHR) than ever before. In fact, statistics show that the number of practices who have purchased an EHR has doubled in just three years. That being said, many practices fail to prepare for their new EHR and thus do not gain the full benefits that come with implementing a solution. more

  • Selecting the Right EHR for Your Practice

    The purchase and implementation of an electronic health record (EHR) system is no small feat and is a big step for a practice, small or large, to take. Selecting your new EHR is one of the most important decisions that you will make for your practice. more

  • 8 Ways Business Travelers Can Save with VoIP

    Do you or any part of your workforce travel for work, or even telecommute? If that answer is yes, then you should be utilizing mobile VoIP. With VoIP, businesses have been found to save as much as 40% on local calls and a whopping 90% on international calling expenses. more