The Road to 1.5 Billion...
Launched in March, 2007 by founder David Karp and lead developer Marco Arment, Tumblr has traveled a bumpy road. Less than a year ago, it was accused of squandering its $10mil in investment capital with little hope of positive returns.
Something happened in early 2010. In the last 6 months, Tumblr has doubled its page views. Many attribute it to a thrust for the "tweener" social media site - more content than Twitter, less than a full blog. It is currently picking up 25,000 new accounts daily.
Regardless of why its growth spiked, one thing is certain. People are starting to notice it. The New York Times said Tumblr is Twitter's and Facebook's new rival.
What Makes Tumblr Special?
AOL technology blog Switched said this about Tumblr:
"For those who are looking for a way to express their thoughts and interests without having to partake in wordy meanderings, Tumblr is an ideal choice among blogging platforms."
"Is Tumblr the new Twitter?"
"At times, I began to feel that Tumblr is what Facebook ought to be - easy to use, easy to customize, feature-rich, without a limit on the number of words in posts, and with a far less restrictive limit on the size of photos."
Therein lies the key to its appeal. Switched called it a blogging platform, Sitepoint compared it Twitter, and NetworkWorld compared it to Facebook.
Many use Tumblr as a simple alternative to Wordpress, Blogger, or Typepad with quick blogging, reblogging, and feed integration options that allow for faster, more automated methods of running a blog.
For others, it's a microblogging alternative to Twitter, allowing for quick sharing of thoughts without the absolute constraint of 140-characters. Unlike Twitter, videos and images can be posted directly to the stream rather than simply linked.
Other people use it as a community site similar to Vox and Ning. While the community aspect is less robust with "membership" happening simply by "following" a site, the communities are still extremely active and engaged with one another.
Perhaps the biggest differentiator between Tumblr and other social sites is the reblogging tool. Similar to Facebook, one can take content that they find on one Tumblelog and instantly share it on their own Tumblelog with a couple of button clicks.
Is it a blog? A microblog? A community? This lack of identity is, perhaps, helping Tumblr carve out a unique identity of its own.
Who's Using Tumblr?
Mainstream media is embracing Tumblr.
Businesses are embracing Tumblr. Currently, it is mostly small- to medium-sized businesses using it, but expect to see big corporations jump on the bandwagon just as they did with Twitter over a year ago.
Bloggers and social media users are embracing Tumblr.
For years, Wordpress has been the darling of social media sites. Its blogging functionality and abundance of themes and plugins have made it a natural choice for those who have the desire to spread a message, make money with content, or both to have an affordable platform where they could drive traffic.
Over the last several months, many of those who are savvy enough to use traffic-generators such as Digg, Reddit, and StumbleUpon have turned to Tumblr as their preferred content platform. In the last 30 days, Tumblr blogs (often referred to as tumblelogs or tumblogs) have accounted for 53 front page stories on Digg, driving an estimated 1.4 million unique visitors referred from the single social news site alone.
Did you know that, according to Forbes, 86 percent of customers will pay more for a better customer experience? Customer satisfaction is always a worthy business pursuit, but to identify customer preferences and exceed expectations, you must keep pace with innovations in the technology your customers are using. more
This whitepaper describes why the shift from a traditional to a social intranet is imperative to staying competitive, and analyzes the costs and benefits associated with implementing one. You will also find useful KPIs to measure performance and further leverage your intranet's success, raising employee engagement and boosting your competitive advantage. more
Deciding which phone system is right for your business can be difficult. With our VoIP technology blueprint, discover the top 15 questions you should ask VoIP vendors before you make a buying decision. more