Making the Most of Your Thank You Pages

Updated: June 20, 2009

If you look at the thank you page statistics after your website visitors have completed a form I think you might be surprised. Your visitors will tend to remain on the thank you page much longer than you might expect. If this is the case then why not take advantage of it. Keep your company in touch with your visitors automatically by offering them some extra value. After all, you probably worked really hard to get your visitor to complete this form so make the most of it.

Along with the usual "thank you" statement, whether it is for purchasing, downloading or requesting something on your website, add some additional content with links that will keep you effortlessly and automatically in contact with your visitor.

Here are a few suggestions:

1. Blogs - if you have relevant company blogs why not supply a link to them.

2. RSS Feeds - if you are not offering RSS feeds to regularly updated content on your website then you should definitely consider adding this functionality. This is especially useful for Press Releases, Events and Blogs.

3. Newsletters - you possibly requested an opt-in on the form your visitor just completed, however, if you didn't then maybe you send out regular newsletters that your visitors could subscribe to. This will be an easy way to keep them updated on your latest news and/or offers.

4. Special Offers - depending on how your forms are set up you might already know what type of form your visitor completed and therefore perhaps you could offer him an additional relevant item at a special discount price.

Think of ways to keep your visitors engaged even though theoretically they just did what you were hoping they would do - leave their details via a form. Just use your imagination and make your visitors experience an extra special one. If you do, not only have you found an extra way to keep in touch but you will stand out from the crowd.

Just use your imagination....

Featured Research
  • Contact Center Implementation Best Practices

    Are you looking to add a contact center for your business but not quite sure of how to go about implementing one? You aren't alone, in fact, getting a modern contact center up and running efficiently and effectively is much more difficult than it was even five to ten years ago. more

  • Business Meeting Showdown

    It is no secret that communication and collaboration are at the heart of success and longevity for any business. However, as businesses become more global and more employees work remotely, video conferencing is being increasingly used as an alternative to face-to-face interactions. There are pros to both business travel and video conferencing such as personal connection and ease of use. However, there are cons as well ranging from travel delays to being technologically reliant. more

  • Mobile Communication Showdown

    It's no secret that businesses are becoming agiler and employees are spending more time away from their desks. The question isn't should we get rid of our landlines, but how quickly can we replace them?However, staying connected with your colleagues, clients, and customers is absolutely essential for cultivating long-term, lucrative relationships that will help your company achieve success. more

  • Signs you are Ready for Mobile BI

    With workforces moving more and more mobile on a daily basis, it is essential to ensure that your company is able to arm your employees with the analytics that they need to succeed. 89% of business leaders believe that Big Data will revolutionize business operations in the same way that the internet did. These numbers show the trend towards investing in a BI system. more

  • 15 Ways to Optimize Your Contact Center

    We live in a time where customer experience is seen as an important competitive differentiator. Given this, wouldn't you like to make sure that your contact center is fully optimized to meet your business needs? Deciding to upgrade and optimize your contact center is a big step, and one that shouldn't be done without due diligence and plenty of research. more