Making the Most of Your Thank You Pages

Updated: June 20, 2009

If you look at the thank you page statistics after your website visitors have completed a form I think you might be surprised. Your visitors will tend to remain on the thank you page much longer than you might expect. If this is the case then why not take advantage of it. Keep your company in touch with your visitors automatically by offering them some extra value. After all, you probably worked really hard to get your visitor to complete this form so make the most of it.

Along with the usual "thank you" statement, whether it is for purchasing, downloading or requesting something on your website, add some additional content with links that will keep you effortlessly and automatically in contact with your visitor.

Here are a few suggestions:

1. Blogs - if you have relevant company blogs why not supply a link to them.

2. RSS Feeds - if you are not offering RSS feeds to regularly updated content on your website then you should definitely consider adding this functionality. This is especially useful for Press Releases, Events and Blogs.

3. Newsletters - you possibly requested an opt-in on the form your visitor just completed, however, if you didn't then maybe you send out regular newsletters that your visitors could subscribe to. This will be an easy way to keep them updated on your latest news and/or offers.

4. Special Offers - depending on how your forms are set up you might already know what type of form your visitor completed and therefore perhaps you could offer him an additional relevant item at a special discount price.

Think of ways to keep your visitors engaged even though theoretically they just did what you were hoping they would do - leave their details via a form. Just use your imagination and make your visitors experience an extra special one. If you do, not only have you found an extra way to keep in touch but you will stand out from the crowd.

Just use your imagination....

Featured Research
  • 2017 Contact Center Software Trends

    Did you know that, according to Forbes, 86 percent of customers will pay more for a better customer experience? Customer satisfaction is always a worthy business pursuit, but to identify customer preferences and exceed expectations, you must keep pace with innovations in the technology your customers are using. more

  • The Social Intranet: A guide to getting better business results

    This whitepaper describes why the shift from a traditional to a social intranet is imperative to staying competitive, and analyzes the costs and benefits associated with implementing one. You will also find useful KPIs to measure performance and further leverage your intranet's success, raising employee engagement and boosting your competitive advantage. more

  • How to Select Contact Center Software in 9 Steps

    Your choice of contact center software will affect the future success of your business. Don’t leave this important decision to chance. This guide provides nine actionable steps for the selection process. more

  • [Infographic] 15 Questions to Ask When Selecting a VoIP Provider

    Deciding which phone system is right for your business can be difficult. With our VoIP technology blueprint, discover the top 15 questions you should ask VoIP vendors before you make a buying decision. more

  • 2017 Business VoIP Buyer's Guide

    In 2017, more business will transition to a VoIP phone system. If you are among them—or if you’ll be upgrading an existing VoIP system—you need to learn about the latest technologies and market trends. more