If you look at the thank you page statistics after your website visitors have completed a form I think you might be surprised. Your visitors will tend to remain on the thank you page much longer than you might expect. If this is the case then why not take advantage of it. Keep your company in touch with your visitors automatically by offering them some extra value. After all, you probably worked really hard to get your visitor to complete this form so make the most of it.
Along with the usual "thank you" statement, whether it is for purchasing, downloading or requesting something on your website, add some additional content with links that will keep you effortlessly and automatically in contact with your visitor.
Here are a few suggestions:
1. Blogs - if you have relevant company blogs why not supply a link to them.
2. RSS Feeds - if you are not offering RSS feeds to regularly updated content on your website then you should definitely consider adding this functionality. This is especially useful for Press Releases, Events and Blogs.
3. Newsletters - you possibly requested an opt-in on the form your visitor just completed, however, if you didn't then maybe you send out regular newsletters that your visitors could subscribe to. This will be an easy way to keep them updated on your latest news and/or offers.
4. Special Offers - depending on how your forms are set up you might already know what type of form your visitor completed and therefore perhaps you could offer him an additional relevant item at a special discount price.
Think of ways to keep your visitors engaged even though theoretically they just did what you were hoping they would do - leave their details via a form. Just use your imagination and make your visitors experience an extra special one. If you do, not only have you found an extra way to keep in touch but you will stand out from the crowd.
Just use your imagination....
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