If you are facing a Customer Support CRM implementation your job will be easier, because you will probably already use metrics.
Yes! thats what I suggest you, no matter what is your business, if you need to show the ROI of a CRM investment you need to have your KPI because your Key Performance Indicators will give you an idea of your performance before and after the implementation.
And one of the magical things of the CRM is to give you this kind of metrics with ease, helping you and your team in the day by day work, reducing the time you invest in administrative tasks and improving your team eficency, you are also feeding a system with valuable data that will automate the way you get metrics and dashboards (KPIs).
If you are facing a Sales team CRM implementation you probably are thinking of CRM because you live in the guess world and want to go the know world. To do so you need to define your KPI and evaluate how an improvement on them repercute on your revenue.
On the ten years I have been learning and enjoying CRM and diferent business models, I have seen SMEs and big companies and some of them didn´t have this defined, and just wanted a forecast tool or a collaborative tool.
Others spent days preparying this information and based it on unaccurate data and so, you have to take this as another CRM advantage as you are capturing the data on a day by day basis and being able to consult it whenever you whant.
One of the biggest mistakes that businesses make when it comes to their CRM software is the features they don’t use. This happens because they invest in CRM with a handful of problems in mind, so they’re content as long as it solves them. But if you want to maximize your ROI, you should be utilizing every feature available to you. more
Would you believe that 89% of businesses expect to compete primarily on customer service in the upcoming years? With that in mind, it’s no surprise that CRM software is becoming such an integral part of business operations. But not all solutions are created equally, especially when it comes to the value they deliver to your business. more
There’s some big things happening with CRM software that you should to be aware of. Technological advancements and changes to business processes have led to developments and new features that are making CRM more valuable than ever. Things like mobile capabilities and greater integration with other software are at the front of this progress. more
A good SMB CRM system can be an incredibly valuable asset for your business. As more businesses recognize this value, the amount of SMB CRM vendors is expanding quickly. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more