Mega Marketing for Mega Money Part 7

Updated: December 09, 2010

  • Turn Lemons into Lemonade:
    When my web site was recently hacked every search engine in the world immediately placed a "warning" on over 80 references to me stating that "visiting this site could harm your computer". Luckily, my web host and webmaster busted their butts to get the site repaired and the search engines started removing all of the "warnings" within 24 hours. While this was going on I sent a letter of apology to my subscriber list explaining everything and offering everyone a complimentary copy of the manuscript to my autobiography. I received hundreds of requests from the U.S., Canada, the Caribbean, the UK, Norway, India, Africa and Japan to name a few. I also received many nice words of encouragement and thanks for my 30 plus years of helping people become the best they can become and enjoyed a great spike in sales.
  • Kill your Automatic Answering Attendant:
    Prospects and customers call you to speak to a real person. If they didn't want that personal attention they would have sent you an email or used your web site. I'm amazed at companies that try to save on the salary for a "live" attendant or an answering service and end up creating ill will. Everyone agrees there is no second chance at a first impression however we insist on greeting people with a machine that creates negative feelings and often frustrates our callers by overwhelming them with a dozen of more options.
  • Our Knowledge is a Leaking Bucket:
    In other words, we need to keep replenishing it with new skills, ideas, concepts and techniques. One recent week I studied Brian Tracy, Frank Kern, Brendon Burchard, John Carlton, Justin Blake, Harvey MacKay, John Assaraf and Bob Proctor for at least an hour each. Plus I skimmed through over 150 newsletters and ezines and 300 promotional emails. Would you imagine that I might have learned a few marketing gems?
  • Become a World Expert:
    One of the greatest tips my mentor taught me was how easy it is to become a world expert. He said knowledge is power and if you invest one hour a day to study any one subject, that within 5 years you would be a world-expert in that particular subject. It might be the industry you already work in, a favorite hobby, or even an interest you had many years ago and got away from. Just imagine what that knowledge will be worth to you in the future. You can make money from articles, books, audio or videos and even as a speaker, trainer, or consultant and take total control your financial destiny.
    PS: You can speed up that process by investing 5 hours a day and become that expert in only 1 year,
  • Characters produce Cash:
    Consider a spokesperson (real or animated) to "front" your product, service or company. This could be an animation such as the Gecko from Geico Insurance, a nationally known sport figure such as Dale Earnhart Jr. for Wrangler or possible just a voice over such as Gene Hackman for Lowes. These images or at least the voice actually demands your attention. You can always start small with someone who is well known in your area of the country for a lot less money.
  • Split Testing:
    A great way to determine the success of any product, service or promotional campaign is to conduct a split test to different parts of your prospect and/or customer list. Try long copy versus short copy, try different price points, headlines and even colors before rolling out the complete promotion.
Featured Research
  • More and more medical practices are selecting and implementing electronic health records (EHR) than ever before. In fact, statistics show that the number of practices who have purchased an EHR has doubled in just three years. That being said, many practices fail to prepare for their new EHR and thus do not gain the full benefits that come with implementing a solution. more

  • 8 Ways Business Travelers Can Save with VoIP

    Do you or any part of your workforce travel for work, or even telecommute? If that answer is yes, then you should be utilizing mobile VoIP. With VoIP, businesses have been found to save as much as 40% on local calls and a whopping 90% on international calling expenses. more

  • Top 10 Contact Center Tools for an Unforgettable Customer Experience

    It should come as no surprise that consumers have only increasingly become less and less brand loyal in the modern age. In fact, 89% of them have switched brands within the last year due to a poor customer experience. One of the major steps to preventing this customer churn is to invest and invest heavily into improving your customers' experience. Now the major question to ask yourself is, "of all the contact center tools available, what are the ones that I should be utilizing for my business?" more

  • The Future of ERP

    Today's business decisions are data-driven and the difference between success and failure can be boiled down to utilizing the correct data. Now more than ever, companies have access to not only robust data but consumable data as well, through Enterprise Resource Planning (ERP) software. more

  • Video Conferencing Showdown

    With companies becoming more global and workforces becoming more remote, it should come as no surprise that the enterprise video market has exploded to its expected value of $32.57 billion by 2019. As you look for your video conferencing service, one of the main questions you should be asking is "should I invest in a cloud or on-site solution?". more