Strategies to resist the socialization of the enterprise may be futile. So Metastorm is suggesting enterprises embrace it, using tools that foster rather than squash social productivity in the workplace.
Part of that process is moving away from standalone products like Yammer and Socialtext and integrating social capabilities, profiles and collaboration with a richer enterprise experience, according to Laura Mooney, vice president of corporate communications at Metastorm, maker of Smart Business Workspace, a rich internet application that aims to empower knowledge workers to become more engaged and productive.
BriefingsDirect caught up with Mooney to discuss the issues around social enterprises.
BriefingsDirect: What's your perspective on the business trend toward social enterprises?
Mooney: Companies don't necessarily want to move away from stand-alone tools, but stand-alone tools are not necessarily well-integrated into the day-to-day operations and activities that employees are engaged in from a decision-making perspective.
As people got used to the instant ability to collaborate in their social life with using social networking capabilities, we discovered they wanted that same experience in the office environment in a way that would add business value. By tying social capabilities into the BPM foundation their work is already running on, employees can initiate that collaboration where it makes sense.
Metastorm focus on helping organizations, the people within the company, map out their strategy, understand the way different components of their business inter-operate and overlap, and then automate and execute business processes and try to improve these business processes on a day-to-day basis.
BriefingsDirect: Do tools like Facebook have a place in the enterprise from a productivity perspective?
Mooney: At work, Facebook is really not applicable to what I'm doing. But within this business process modeling tool, I have the ability to invite people that I can see online to participate in a process review session online, so we can all look at the same model and we can annotate, draw on it, and share it and get feedback. In that way, this is very meaningful to my day-to-day job.
Rather than getting on the phone or scheduling a conference call, trying to create a WebEx, and then trying to keep track of what it was we talked about, all of that would be captured.
It becomes useful also for audit purposes because a lot of companies can't just change core business processes without some sort of audit trail. Having that audit ability is important from a business perspective versus random social networking. Social media is not necessarily trackable.
VoIP makes a lot of sense for educational institutions—and it’s not just because of the substantial cost savings. Other benefits include increased efficiency and integration options. Emergency responsiveness can even be improved. more
When was the last time you evaluated the performance of your current business phone system? For most people, the answer is too long ago. Phone systems are one of the most overlooked tools in business, even though they’re also one of the most important in terms of employee productivity. more
For years, all kinds of businesses depended on Private Branch Exchange (PBX) phone systems to help facilitate direct, line-to-line communication. Over the course of the past decade, however, Voice over Internet Protocol (VoIP) technology quickly became the go-to resource for brands. more
While more businesses make the switch to VoIP every single day, there are also many that choose to stay with the system they are used to.The rationale is almost always the same. You don’t want to shake things up when what you are already using is working. more