Mobile Marketing Programs for Retailers
Text Messaging (SMS)
With SMS you can interact directly and personally with 300-plus million consumers throughout North America, providing them access to instant savings and more. Here are a few examples of effective text message programs for retailers:
- Discounts: SMS-based "instant savings" coupons turn browsers into buyers
- Promotions: "Door-buster" programs for grand openings and key shopping days
- Locations: Send store locations directly to a shopper's mobile phone
- In-Stock Alerts: Send an SMS alert when out-of-stock items are back on the shelf
- Build an Email List: Allow shoppers to opt-in for your email program
- Foot Traffic: Deliver reminders and offers for new products, store openings, and more
- Text-to-Win: Let your shoppers easily enter sweepstakes and contests
Mobile Web
Many of today's mobile users have access to the Web, but they are not using the mobile Web the same way they do their computer's browser. They want access to information now. Here are a few examples of how to use the mobile Web effectively for retailers:
- Specific mobile Web pages and sites designed to influence purchase decisions in-store
- Access to scannable bar-codes for seamless, error-free coupon redemption
- Make your existing user ratings and reviews content viewable to serious shoppers in-store
- Instructional and promotional videos
Mobile Tagging (2-D bar codes)
An emerging technology in North America, mobile tagging provides consumers with simple, quick, and convenient access to Web content wherever they are. Here are some examples of how retail marketers can leverage this technology effectively:
- Partner with a mobile marketing company with broad capabilities to develop the right mobile tagging strategy and determine the right technology for your needs
- Mobile tagging programs work best when integrated with SMS and mobile Web. Ensure all components of any mobile program are centralized, and accountability is assured
This on-demand webinar looks at what best-in-class companies are doing in terms of sales enablement to ensure that the buyer’s journey through the sales operations process is efficient and more satisfying for the buyer, so that the seller can in turn close deals more often and more efficiently. Download the on-demand webinar to learn how you can help your sales operations function perform more effectively in 2013 and beyond. more
Today, people communicate for work anywhere, anytime, and on any device. Even with undeniable business behavior changes, the vast majority of companies haven’t optimized their communications infrastructure for mobile workforces or BYOD. Join this webinar on June 20, 2013 at 1:00 PM Pacific Daylight Time to get ahead of the pack and learn the benefits of a cloud communications solution that supports the new world of work. more
This white paper from ClickSoftware will take a brief look at current trends and the real business benefits behind adopting a software solution for the automation and management of the mobile workforce. more
On-Demand Webinar Join us for this no-cost web event where you’ll get an extensive look at how companies can take advantage of the mobile revolution to deliver improved and expanded service experiences for their customers, both inside and outside the contact center. more
