The New Google Apps Marketplace: 3 Things You Should Do NOW

Updated: March 11, 2010

Google has long offered Google Apps, an evolving suite of online applications that can create, edit, read and write Microsoft Office files. This compatibility, coupled with pricing that begins at "free," has steadily increased the popularity and adoption of Google Apps, especially among SMBs and in educational and non-profit markets. Editions designed for larger businesses offer additional features and SLAs (service level agreements) that include uptime guarantees and greater security for the Gmail email service. Pricing begins at $50 per user per year.

Google has introduced the Google Apps Marketplace, an online mart offering applications that integrate well with one or more Google Apps. These so-called integrated apps are available for business functions ranging from accounting and finance and CRM to expense, project and travel management; presentation creation and delivery; and Web conferencing. Installable apps include single sign-on with Google Apps and "universal" or shared navigation features. Google Apps Marketplace also offers user reviews and free editions or trials of many apps.

Google Apps has gained significant traction thanks to its low costs and familiarity to users of Google Search, Microsoft Office or the Web in general. Google Apps Marketplace can leverage the success of and integration with Google Apps to lower two significant barriers to exploration and adoption of new applications — cost and complexity. This means that business users and decision makers can browse, explore, download and test actual applications in actual business conditions at almost no risk.

Also, developers of Google Apps Marketplace offerings, with encouragement and support from Google, are likely to be eager to work closely with customers to make their apps effective and reliable. This has proven to be the case among many developers of iPhone/iPod Touch applications offered at the iTunes AppStore.

Rapid, broad adoption and extensive user feedback have proven sufficiently compelling to draw developers to Apple's platforms in droves, even though most applications are free or very inexpensive. These developments were unlikely to have been ignored or taken lightly by strategists at Google.

When Google Apps was new, it was frequently perceived as an intended competitor for Microsoft Office, Lotus Notes and Domino and other traditionally licensed collaboration and productivity solutions. With the introduction of the Google Apps Marketplace, Google is positioned to treat Google Apps as a generator of "eyeballs" for ads and buyers of advertising, elements of Google's core businesses and primary strengths. This is a very different approach to business applications than those pursued by more traditional vendors. It is also an approach worth serious consideration by business decision makers seeking to increase IT-enabled business resources while minimizing risks, costs and disruption.

Featured Research
  • Empty the Airport Lounge

    When it comes to budgeting, travel time and expenses typically make up one of the larger allocations for growing companies. But did you know that there was an alternative that could save you time, money, and spare your employees jet-lag? Businesses that utilize video conferencing see a 30% reduction in travel costs. And while you might think your employees will get upset about the loss of flight status, only 15% are worried about the reduced travel and their frequent flier status. more

  • 10 Reasons to Invest in Video Conferencing

    Have you been on the fence about implementing a video conferencing solution for your business? Not quite sure if your employees will utilize it or are concerned about the costs being too high? The modern workforce is adapting and evolving with more and more employees working remotely, it is essential that they have the tools to be able to communicate effectively. more

  • Checklist for Setting Up an In-House Contact Center

    As customer service continues to become the most important competitor differentiator, can you honestly state that your business ranks among the best in your industry? 93% of organizations expect that contact volume will either remain constant or increase over the next two years. It is absolutely essential that you have a contact center that has been set up for success. more

  • 2017 Business Intelligence Trends

    It's long been thought that business intelligence (BI) could only be utilized by highly trained analysts and was therefore unattainable for most businesses. However, advancements in BI have made it so that everyone can utilize BI solutions to help shape business decisions and drive companies bottom lines. more

  • Your Phone System and Your Bottom Line

    Businesses have been using phones to drive increases to their bottom lines for almost a century now. Telephony, much like the rest of the business world, has seen drastic changes with the increase in technological advancement. Voice Over Internet Protocol (VoIP), has enabled companies to connect with consumers at levels that have been seen as unheard of before. And trust us when we say this, it is doing wonders for the bottom line. more