Timing here is critical. As the end users of cloud services seek flexible infrastructure, IP voice, unified communications and call center automation, cloud providers need a fast-track to such low-risk cloud capabilities. HP is also wasting no time as it competes yet more broadly against Cisco Systems in the race to become mainstream means to cloud services. [Disclosure: HP is a sponsor of BriefingsDirect podcasts.]
Among the new offerings:
Cloud Assure was introduced by HP last Spring, and today's announcement moves it to the next level. Neil Ashizawa, manager of HP's Software-as-a-Service (SaaS) Products and Cloud Solutions, recently spoke with me about Cloud Assure for cost control. He told me:
"When we first launched Cloud Assure earlier this year, we focused on the top three inhibitors, which were security of applications in the cloud, performance of applications in the cloud, and availability of applications in the cloud. We wanted to provide assurance to enterprises that their applications will be secure, they will perform, and they will be available when they are running in the cloud.
"The new enhancement that we're announcing now is assurance for cost control in the cloud. Oftentimes enterprises do make that step to the cloud, and a big reason is that they want to reap the benefits of the cost promise of the cloud, which is to lower cost."
He then explained how Cloud Assure for cost control works:
"Cloud Assure for cost control solution comprises both HP Software and HP Services provided by HP SaaS. The software itself is three products that make up the overall solution.
- "The first one is our industry-leading Performance Center software, which allows you to drive load in an elastic manner. You can scale up the load to very high demands and scale back load to very low demand, and this is where you get your elasticity planning framework.
- "The second solution from a software's perspective is HP SiteScope, which allows you to monitor the resource consumption of your application in the cloud. Therefore, you understand when compute resources are spiking or when you have more capacity to drive even more load.
- "The third software portion is HP Diagnostics, which allows you to measure the performance of your code. You can measure how your methods are performing, how your SQL statements are performing, and if you have memory leakage."
These HP-driven means to attain cloud benefits sooner than later come in response to recent surveys in which industry executives clearly stated a need for more flexible computing options in the face of uncertain economic times. They want to be able to dial up and down their delivery of services, but without the time and cost of building out the capital-intensive traditional delivery models.
The market is also looking to cloud services -- be they on-premises, from third-parties or both -- to provide:
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