The idea here was to poll experts to figure out what the best practice is for following up on web leads. The categories where as follows:
Pounce - Call immediately
Pause - Give it 15-30 minutes, then call
Nurture - Let the visitor keep educating themselves, educate them softly if you can identify them
Wait - Wait a day or two, then casually call
I voted pounce. I was the only one. Net-net: I am right.
Then, I posted my rebuttal. So, why I am writing on Focus? Because, the lead gen blogosphere may be creating a new lexicon:
1. Pounce -- its a new word and because of the popularity of the blog posts....it may stick. Particularly, because I am the dissenting "pounce" fan and will continue to defend my case vociferously.
2. Pounce with class -- this is my take on the whole thing. The numbers say: Pounce...but my the lead nurturing folks and other experts say wait....humm. Could the answer be somewhere in between? The answer is yes. Pounce, but don't call with some over-the-top sales message. Offer value or you will fail anyway.
So, I pose the question to the Focus community?
You send an email to someone
They click through and hit your site.
What is your next step and when?
Funnelholic in the house. www.funnelholic.com
Does your small or medium-size business need a new phone system? Then you're in luck! Our new, updated comparison guide helps you cut through superfluous information and narrow down your list of solution providers. Get the latest data on phone system features, pricing, and performance metrics in an easy-to-use format. more
The holiday season is filled with frenzy and excitement for businesses and consumers alike. Consumers prepare gift lists, compare brands and prices, and begin shopping with a vigor that is not present most other times of the year. For many businesses, the holiday season accounts for a large profit bump at the end of each year, and companies strive to exceed their goals and keep customers happy during this rush late in the year. more
There are a lot of possible reasons you might want to switch to a new phone system. The old one might cost too much or be too troublesome to operate and maintain. It might not be flexible enough. It might not be reliable enough. Or it just might not have the kinds of features and capabilities that you need in today’s competitive business climate. more