The newest word in marketing: Pounce

Updated: June 23, 2009

Mike Damphousse from Smashmouth Marketing blog wrote a post recently Web Leads: pounce, pause, nurture, or wait? and it has gone viral.

The idea here was to poll experts to figure out what the best practice is for following up on web leads. The categories where as follows:

Pounce - Call immediately
Pause - Give it 15-30 minutes, then call
Nurture - Let the visitor keep educating themselves, educate them softly if you can identify them
Wait - Wait a day or two, then casually call

I voted pounce. I was the only one. Net-net: I am right.

Then, I posted my rebuttal. So, why I am writing on Focus? Because, the lead gen blogosphere may be creating a new lexicon:

1. Pounce -- its a new word and because of the popularity of the blog posts....it may stick. Particularly, because I am the dissenting "pounce" fan and will continue to defend my case vociferously.

2. Pounce with class -- this is my take on the whole thing. The numbers say: Pounce...but my the lead nurturing folks and other experts say wait....humm. Could the answer be somewhere in between? The answer is yes. Pounce, but don't call with some over-the-top sales message. Offer value or you will fail anyway.

So, I pose the question to the Focus community?

You send an email to someone

They click through and hit your site.

What is your next step and when?

Funnelholic in the house. www.funnelholic.com

Featured Research
  • Is Your ERP Solution Out of Date?

    Enterprise Resource Planning (ERP) is a modern, large-scale software program designed to help businesses improve the internal flow of important corporate processes and communication. more

  • How Video Conferencing is Transforming Healthcare

    The telemedicine revolution is finally happening. Experts have been discussing the potential for patients and healthcare providers to connect remotely for years, but the market is just now moving to adopt it—in a big way. Data suggests this market will grow over 14% annually through 2020! more

  • How to Update Your Contact Center Software

    If improving customer experience is important to you (it should be), then 2017 may be a good year to reevaluate the software you use for your contact center. With customer preferences shifting, the importance of an efficient contact center has never been higher. You cannot afford to simply focus on keeping costs low. Significant competitive advantages are available to businesses who manage this area effectively. more

  • Leading the IT Revolution

    The status of technology within an organization is rapidly evolving—and so is the role of the CIO. With breakthrough capabilities enabled by new technologies, a growing shortage of available developers, and an increasingly tech-savvy business user, the role of IT—and the CIO in particular—is morphing into one of strategic advisor to the business and driver of innovation within the company. more

  • Leading the IT Revolution

    The status of technology within an organization is rapidly evolving—and so is the role of the CIO. With breakthrough capabilities enabled by new technologies, a growing shortage of available developers, and an increasingly tech-savvy business user, the role of IT—and the CIO in particular—is morphing into one of strategic advisor to the business and driver of innovation within the company. more