The newest word in marketing: Pounce
Mike Damphousse from Smashmouth Marketing blog wrote a post recently Web Leads: pounce, pause, nurture, or wait? and it has gone viral.
The idea here was to poll experts to figure out what the best practice is for following up on web leads. The categories where as follows:
Pounce - Call immediately
Pause - Give it 15-30 minutes, then call
Nurture - Let the visitor keep educating themselves, educate them softly if you can identify them
Wait - Wait a day or two, then casually call
I voted pounce. I was the only one. Net-net: I am right.
Then, I posted my rebuttal. So, why I am writing on Focus? Because, the lead gen blogosphere may be creating a new lexicon:
1. Pounce -- its a new word and because of the popularity of the blog posts....it may stick. Particularly, because I am the dissenting "pounce" fan and will continue to defend my case vociferously.
2. Pounce with class -- this is my take on the whole thing. The numbers say: Pounce...but my the lead nurturing folks and other experts say wait....humm. Could the answer be somewhere in between? The answer is yes. Pounce, but don't call with some over-the-top sales message. Offer value or you will fail anyway.
So, I pose the question to the Focus community?
You send an email to someone
They click through and hit your site.
What is your next step and when?
Funnelholic in the house. www.funnelholic.com
