I shudder to think about federal legislation or the launch of a "do not track" opt-out list for consumers. Surely, direct marketers have learned that proactive self-regulation and sound practices offering choice to our best customers is a much better path. Sadly, it could already be too late as a "privacy bill of rights" is an easy, populist banner for politicians to wave.
Whether the legislation gains steam or not, loyalty marketers should take stock now of their privacy policies to get them in shape. Here are 3 activities that you should undertake immediately to get started:
The holiday season is filled with frenzy and excitement for businesses and consumers alike. Consumers prepare gift lists, compare brands and prices, and begin shopping with a vigor that is not present most other times of the year. For many businesses, the holiday season accounts for a large profit bump at the end of each year, and companies strive to exceed their goals and keep customers happy during this rush late in the year. more
There are a lot of possible reasons you might want to switch to a new phone system. The old one might cost too much or be too troublesome to operate and maintain. It might not be flexible enough. It might not be reliable enough. Or it just might not have the kinds of features and capabilities that you need in today’s competitive business climate. more
Customer Relationship (CRM) software has become one of the most important business tools in today’s world. By allowing you to better connect with new and existing customers, CRM is an indispensable tool for sales teams and customer service teams alike. But with so many choices available, it can be difficult to decide on a solution. more