Rackspace: A Matchmaker in the Cloud for Business Applications

Updated: October 11, 2010

Rackspace has become a market leader largely by focusing on what the company calls "fanatical support" for its hosting and cloud computing customers. Apparently, many of those customers have been having trouble finding appropriate SaaS solutions, so Rackspace developed and launched AppMatcher.

The service has two primary components. Users create profiles that include information about company size and industry and the user's department and title. AppMatcher then uses that profile information to search a database of more than 1,000 applications to find candidates that best meet the needs of each user and their company.

AppMatcher also includes a "locker" feature that stores information about each user's selected applications. Users can not only review information about which applications are being used and users' perceptions, but share locker information with co-workers. This ability to collaborate on application choices can help users to match SaaS apps more closely with business needs and user expectations. Also, as chaging user needs are reflected by changes in user profiles, AppMatcher will suggest new SaaS offerings for consideration by those users.

AppMatcher is designed to help SaaS application providers as well. Those providers have access to dashboards that show information about user interest in and use of specific applications. That information can help application providers to understand and respond to user needs more effectively.

AppMatcher leverages Rackspace's success with SaaS users and partner providers to help members of each group to know more about each other. The company claims more than 100,000 corporate customers, and is promoting SaaS applications it hosts as well as some that it does not. Companies such as Akamai, Boomi, Lighthouse1, Marketo and Microsoft announced support for AppMatcher at the launch of the service.

AppMatcher is the latest in a series of announcements by Rackspace apparently intended to make it a leader in infrastructure as a service (IaaS) as well as SaaS solutions. Earlier this year, the company, with partners including Citrix, Dell and NASA, announced OpenStack, open source implementations of some of its core technologies for supporting cloud-based computing and storage. The combination of OpenStack and AppMatcher could make Rackspace a formidable alternative to Amazon.com, Google and other IaaS/SaaS providers.

Featured Research
  • Empty the Airport Lounge

    When it comes to budgeting, travel time and expenses typically make up one of the larger allocations for growing companies. But did you know that there was an alternative that could save you time, money, and spare your employees jet-lag? Businesses that utilize video conferencing see a 30% reduction in travel costs. And while you might think your employees will get upset about the loss of flight status, only 15% are worried about the reduced travel and their frequent flier status. more

  • 10 Reasons to Invest in Video Conferencing

    Have you been on the fence about implementing a video conferencing solution for your business? Not quite sure if your employees will utilize it or are concerned about the costs being too high? The modern workforce is adapting and evolving with more and more employees working remotely, it is essential that they have the tools to be able to communicate effectively. more

  • Checklist for Setting Up an In-House Contact Center

    As customer service continues to become the most important competitor differentiator, can you honestly state that your business ranks among the best in your industry? 93% of organizations expect that contact volume will either remain constant or increase over the next two years. It is absolutely essential that you have a contact center that has been set up for success. more

  • 2017 Business Intelligence Trends

    It's long been thought that business intelligence (BI) could only be utilized by highly trained analysts and was therefore unattainable for most businesses. However, advancements in BI have made it so that everyone can utilize BI solutions to help shape business decisions and drive companies bottom lines. more

  • Your Phone System and Your Bottom Line

    Businesses have been using phones to drive increases to their bottom lines for almost a century now. Telephony, much like the rest of the business world, has seen drastic changes with the increase in technological advancement. Voice Over Internet Protocol (VoIP), has enabled companies to connect with consumers at levels that have been seen as unheard of before. And trust us when we say this, it is doing wonders for the bottom line. more