I've found that this marketing role is often a very misunderstood and unappreciated. In many companies, even large established firms, field sales reps still think of the marketing department as a toy store or creative services department or a ticket outlet. "I'm going to my customers' site; can you make me a customized flier on our product and give me some cool giveaways? And can you get us tickets to the next Giants game, too?" Ugh.
There are multiple reasons for this lack of understanding and appreciation. In the past, marketing departments weren't able to effectively convince upper management that they were adding value or, as they like to say, contributing to the bottom line revenue goals. Nowadays, there are many quantitative tools and solutions that offer various methods to measure your marketing ROI. I'll examine some of those tools in future blog posts. So how does a modern day marketer convince their C-level management on the ROI of their social media efforts?
"One way to think about your ROI on your social media efforts is that the traffic you get on your blog and your You-tube videos and the number of followers you have on Twitter is creating relationship ROI," advises Lorrie Thomas, Web Marketing Therapist. "It's building and reinforcing your brand and helping readers to know you, like you and trust you. These are three key components of a good social media relationship."
CEOs may not have a strong grasp of marketing ROI but they certainly understand the importance of building key relationships. Just think about their love of golf and schmoozing with other C-level executives. They may not be talking overtly about their company and its solutions, but they are building relationships, helping other executives get to know who they are and feel good about the company. It's a way of building trust and openness to smooth the way for business to happen.
You can build that relationship and have your blogs feed automatically into Twitter and FaceBook. You can even track the conversion process as readers follow you all the way to your website. It's a beautiful thing to be able to easily make this happen with a few mouse clicks.
One of the biggest mistakes that businesses make when it comes to their CRM software is the features they don’t use. This happens because they invest in CRM with a handful of problems in mind, so they’re content as long as it solves them. But if you want to maximize your ROI, you should be utilizing every feature available to you. more
Would you believe that 89% of businesses expect to compete primarily on customer service in the upcoming years? With that in mind, it’s no surprise that CRM software is becoming such an integral part of business operations. But not all solutions are created equally, especially when it comes to the value they deliver to your business. more
There’s some big things happening with CRM software that you should to be aware of. Technological advancements and changes to business processes have led to developments and new features that are making CRM more valuable than ever. Things like mobile capabilities and greater integration with other software are at the front of this progress. more
A good SMB CRM system can be an incredibly valuable asset for your business. As more businesses recognize this value, the amount of SMB CRM vendors is expanding quickly. Navigating the pricing plans, features, and service terms of all these can be a decision-making nightmare. more
One of the best ways to improve your customer service is to integrate your CRM and contact center software. Benefits of doing this include:Improved customer satisfaction through more personalized contacts, Better conversions on lead, and Increased employee productivity. more