The ROI Of CRM

Updated: January 01, 2012

CRM...Customer Relationship Management...its implementation in your business is 100% guaranteed to add revenue and profitability, with one caveat...it must be implemented correctly and you must measure the correct data. I am continually shocked by the fact that the majority of businesses that are using a CRM system are leaving much of what it has to offer on the table. Used correctly, a CRM system will not only allow sales, customer service, and marketing to perform more effectively, but allows management to control, evaluate, and predict with new levels of efficiency, accuracy, and predictability.

As the president of 3 companies over the past 25 years, I have seen firsthand the transformational power of a correctly implemented and utilized CRM system.

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CRM...Customer Relationship Management...its implementation in your business is 100% guaranteed to add revenue and profitability, with one caveat...it must be implemented correctly and you must measure the correct data. I am continually shocked by the fact that the majority of businesses that are using a CRM system are leaving much of what it has to offer on the table. Used correctly, a CRM system will not only allow sales, customer service, and marketing to perform more effectively, but allows management to control, evaluate, and predict with new levels of efficiency, accuracy, and predictability.

As the president of 3 companies over the past 25 years, I have seen firsthand the transformational power of a correctly implemented and utilized CRM system.

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