Series Radio UNAM

Updated: January 01, 2012

La evaluación de sus series se hará en tres fases.

1.- Por un lado un grupo de expertos en radio pública hará una evaluación técnica previa, determinando aspectos generales de la serie.

2.- En una segunda fase las series se someterán a una evaluación por parte de los públicos meta a través de sesiones de grupo.

3.- Finalmente, en una tercera fase se elaborará un dictamen de cada una de las series por los evaluadores expertos.

El punto dos, la evaluación por parte de públicos meta se hará a través de sesiones de grupo o grupos focales, a través de una agencia de investigación proveedora o varias, dependiendo de su capacidad y presupuestos

Se desarrollarán tres sesiones de grupo por serie.

El reclutamiento y la conducción de los grupos se hará por parte de la agencia de investigación proveedora en sus propias instalaciones.

Esta evaluación involucra 90 series y se tiene prevista a realizarse en un periodo de tres meses que van de agosto a octubre de 2010.

Radio UNAM subiría los audios de los programas en formato MP3 a un servidor de internet tipo FTP desde el cual la agencia de investigación proveedora, descargaría los programas para ser evaluados en sus propias instalaciones.

La relación detallada de las series se enviará más adelante incluyendo la especificación de sus públicos meta y los detalles técnicos como su duración.

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